Wexer partners with Fitness First MENA to enhance member experience

Leading provider of digital fitness solutions, Wexer, has partnered with Fitness First MENA to enhance group exercise offerings, optimise space usage, and improve operational performance across its clubs.

This partnership introduces virtual fitness solutions, delivering key benefits such as:

• Maximised GX Room Usage: Virtual classes fill downtime, turning underutilised group exercise rooms into vibrant, active spaces throughout the day.

• Reduced Wait Times: Expanded class options ease pressure on waitlists for popular instructor-led sessions to improve member flexibility and satisfaction.

• Cost Efficiency: A hybrid model of virtual and live classes lowers labour costs while maintaining a rich, diverse schedule.

• Enhanced Brand Presence: Frequent opportunities to showcase exclusive in-house content create a unique and differentiated experience for members.

• Schedule Reliability: Virtual classes reduce cancellations due to instructor availability, ensuring a dependable fitness schedule.

Ivana Sargic, Head of Health and Fitness, Fitness First notes "with Wexer, we’re delivering more accessible and engaging fitness options that meet the evolving needs of our members."

Robert Louw, Chief Growth Officer, Wexer adds "our technology helps maximise resources and elevate member experiences, and we’re excited to support Fitness First MENA."

For more information, visit wexer.com.