Western Australian Government looks to expand Swan Valley tourism

The Western Australian Government is to back the development of the Swan Valley as tourism precinct through a co-ordinated approach from Tourism WA, the City of Swan, local businesses and the tourism industry.

Western Australian Tourism Minister Paul Papalia this week met with wine producers, restaurateurs and representatives from tourism attractions, transport businesses and government to discuss the future of tourism in the Swan Valley.

The meeting follows last month's announcement that the Swan Valley Planning Act 1995 will be reviewed, with consideration given to supporting vital industries such as viticulture and tourism.

The review will include a more co-ordinated and sustained tourism strategy to be overseen by Tourism WA.

Minister Papalia's meeting with industry is the first step in that process and will look at ways Tourism WA and local industry can build on the City of Swan's Tourism Development Strategy 2015-2020.

The Council released the strategy in 2015 with an aim of attracting an additional 120,000 visitors by 2020 with an extra spend of $132.4 million in visitor spend.

Some of the opportunities identified to grow visitor numbers include developing a marketing strategy for the Swan Valley in partnership with local industry, developing new and upgrading existing experience trails, trialling a hop-on, hop-off bus service for tourists and building capacity in existing tourism businesses.

Commenting on the initiative, Minister Papalia stated “the region is home to more than 150 tourism businesses and getting the conditions right to see tourism grow, will be important in our plan to grow jobs in the State.” 

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