Village Roadshow Theme Parks introduces Reconciliation Action Plan

Village Roadshow Theme Parks has this week launched its inaugural Reconciliation Action Plan (RAP) with a traditional smoking ceremony by the Yugambeh Region Aboriginal Corporation Alliance (YRACA) at Sea World to coincide with National Reconciliation Week.

The launch saw the Village Roadshow team unveil a piece of traditional artwork by local Bundjalung artist Christine Slabb, encapsulating the core and history of Australia’s largest theme park operator.

Explaining the company is committed to making meaningful actions and implementing strategies that empower Aboriginal and Torres Strait Islander peoples, Village Roadshow Chief Executive, Clark Kirby stated “we are in the unique position of being an entertainment leader on the Gold Coast and it is our vision to utilise our iconic tourism attractions, incredible reach and world-class entertainment experience to educate guests and team members on reconciliation and Aboriginal and/or Torres Strait Islander cultures across our properties.

“Our company has a long history of operations on the Gold Coast, and we are proud to celebrate and acknowledge the immense role the people of the Yugambeh language region have played. 

“Our RAP provides a framework for cultural learning and awareness for our guests and team members to expand our cultural knowledge, engagement awareness and truly connect with the Indigenous stakeholders to guide us in starting the organisations meaningful reconciliation journey.

“As part of our RAP, we commissioned a piece of traditional artwork which is on display today and the artist, Christine has perfectly encapsulated the core of our business in the design, in this truly unique piece.

“It has been a wonderful experience for our team to embark on this RAP journey and we look forward to continuing our journey with Reconciliation Australia as we further develop and strengthen our reconciliation commitments across our business and inspire our guests, team members and suppliers to embark on this journey with us as we strive to deliver equality for all.”