Victorian fitness centre to become wellness hub and include new JUMP! Swim School

A $3 million upgrade to the Lilydale Squash and Fitness Centre situated in Melbourne’s north east, will include a wellness hub and a new franchise site for JUMP! Swim Schools - marking the 54th location for the franchise network.

The new site will operate alongside a multi-level Genesis Health and Fitness Club, Coaching Zone and Pursuit Martial Arts centre, creating a huge one-stop leisure destination.

JUMP! Swim School Lilydale will open on 17th October and approximately one third of enrolments are children under the age of two, reflecting the shift observed nationally towards starting children earlier with the goal of swimming independently by ages two to three. 

The new site is owned by franchisees Sonam and Nitin Saby who already own a JUMP! Swim School franchise at South Morang.

“I am very excited to extend our reach and be part of the new community hub in Lilydale so we can bring life-saving swim skills to more children,” enthused Sonam Saby, who has been managing the South Morang site for over six years and teaches classes as well.

“With swimming lessons waitlists across Australia, I felt confident with the opportunity to purchase a second site, and the initial response from local parents is cementing that.

“I love teaching children life skills, we have two children ourselves. I strongly believe in leading from the front and saw JUMP! Swim Schools an opportunity to provide the best environment for the kids, where they can learn to swim without the distractions that they may experience in the bigger leisure swimming centres.” 

JUMP! Swim Schools Chief Executive Mark Collins congratulated Sonam and Nitin on securing a second site in the network and said the positioning of the site within the wellness hub provided an excellent launching pad for the business.

Collins advised “the location is primed to become a one-stop destination for health and leisure in outer north-east Melbourne and there are fantastic cross-promotional opportunities with this set-up.

“It’s really important that we get more sites and classes up and running to help get kids off waitlists and into the water, so we couldn’t be happier about adding another location in Victoria.”

Collins said the brand was still on track to open more than 20 new sites before June next year.

For more information visit jumpswimschools.com.au/franchise-opportunities/