Australasian Leisure Management
Nov 22, 2011

Transformers The Ride set to launch at Universal Studios Singapore

After more than two months of non-stop tests, Universal Studios Singapore is finally ready to unveil its multi-million dollar Transformers 3D ride on 3rd December.

Planning for the unique 3D ride took over four years, even before Universal Studios Singapore was built. What makes the ride unique is that it not only is the first Transformers ride in the world, but that the technology it employs far surpasses what has previously been employed on simulator rides, combining HD-quality images, realistic special effects and a roving motion simulator.

The breakthrough attraction will feature 12 scenes, comprising sets blended seamlessly with hyper-realistic 3-D digital media and special effects to bring tactile realism to every moment. Guests will be unable to discern illusion from reality as they get transported onboard advanced motion-based ride vehicles into the Transformers universe.

Universal Studios Singapore Vice President of Park Operations John Hallenbeck explains that "we're looking to definitely have people walk in the door, and when they get off the attraction, to be blown away. I've been in this business for a long time and this by far is one of the best attractions we've ever developed."

The ride has just received its licence and Universal Studios Singapore is opening it to the public for a few hours each day in the run-up to its official opening.

Michael Bay, Director and Executive Producer of the popular Transformers film franchise who also served as the attraction's creative consultant, will be visiting Universal Studios Singapore on 2nd December for a night of celebrations that will commemorate the opening of the ride.

Bay explains "I am very excited about the debut of this attraction at Universal Studios Singapore. Finally, Transformers fans will ï¾ actually be part of the action. "

Resorts World Sentosa (RWS) is confident that Transformers The Ride will raise the bar for immersive ride experiences anywhere in the world and will be a game changer for theme park attractions, well-suited for the entire family.

Resorts World Sentosa Chief Executive Tan Hee Teck explains "the world debut of Transformers The Ride at Universal Studios Singapore exemplifies how Resorts World Sentosa has continued to build on its leading reputation as the number one destination resort in Asia.

"We are most thrilled to bring the milestone launch of this franchise here. Resorts World Sentosa transformed Singapore as its first integrated resort in 2010, and we will continue to bring in game changing attractions to the region."

Coinciding with the opening, special year-end holiday packages for Universal Studios Singapore are being rolled out through the Resorts World Sentosa website and authorised travel agents.

In the coming weeks, a range of promotions and behind-the-scenes videos of the world's first Transformers theme park attraction will also be posted on the attraction's official blog. (For details, click on the link below).

Meanwhile Universal Studios Singapore's Jurassic Park Rapids Adventure has been closed for "enhancement works" and will not reopen to park guests until early next year.

For more information go to tftheride.rwsentosablog.com

29th June 2011 - IAAPA’S ASIAN ATTRACTIONS EXPO 2011 A SUCCESS IN SINGAPORE: 2012 EVENT HEADS TO HONG KONG

4th July 2011 - UNIVERSAL STUDIOS’ TRANSFORMERS: THE RIDE - 3D TO BE ‘NATURAL FOLLOW-UP’ TO MOVIES 

20th June 2011 - ASIAN ATTRACTIONS BOUNCE BACK AMID MIXED GLOBAL THEME PARKS PERFORMANCE

23rd May 2011 - IAAPA ANNOUNCES ASIAN ATTRACTIONS EXPO HIGHLIGHTS 

9th February 2011 - TRANSFORMING SINGAPORE’S TOURISM AND LEISURE LANDSCAPE

3rd February 2011 - SENTOSA’S BATTLESTAR GALACTICA ROLLER COASTER TO REOPEN

19th July 2010 - ASIAN ATTRACTIONS EXPO MOVES TO SINGAPORE IN 2011 

24th May 2010 - US GAMING COMPANY BETS LARGE ON SINGAPORE AND ASIA

29th April 2010 - GLOBAL STUDY SHOWS RESILIENCE IN THE THEME PARK INDUSTRY

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