Tough Mudder teams up with Virgin Active

Tough Mudder has announced an exclusive partnership with Virgin Active to help train a new legion of Mudders for the upcoming 2015 season.

The deal - the first of its kind in Australia - sees Tough Mudder and Virgin Active team up to help members and participants break new boundaries in their training and event preparation. The three year deal will see Virgin Active providing exclusive in-club training specifically designed to help participants discover their inner strength, stamina and all-round determination that will help them conquer ‘probably the toughest event on the planet’.

Utilising Virgin Active’s new functional training experience ‘The Grid’, participants across Australia will be given the ultimate full-body workout and training advice through four versions of ‘The Grid’ 30 minute class. Based on high-intensity training, the classes will toughen up participants to guarantee they are physically and mentally prepared to take on the many obstacles of a Tough Mudder event.

In addition, using their combined expertise in the health and fitness area, Tough Mudder and Virgin Active will also be joining forces to co-design a new and unique training program unlike anything that has been seen inside or outside of a gym or club in this country. Combining their respective talents for pushing exercise boundaries to the limit, the top secret new ‘Mudder Maker’ class will be revealed later in 2015 and is set to redefine obstacle training.

Tough Mudder Australia Partnerships Manager Paul Mudge explains “now in its fourth year in Australia and with over 200,000 Aussies having taken on a Tough Mudder course, we’re excited to be working alongside Virgin Active to help us push the boundaries and raise the bar in 2015.

“There is a great fit between the two brands, and Virgin Active's expertise and inspiring facilities will greatly enhance the training experience for both new and experienced Mudders preparing to tackle our events."

As part of the partnership, Virgin Active will also host exclusive Tough Mudder Training Events in Melbourne, Sydney and Brisbane throughout June. The training events will give the public a chance to enhance their performance with industry professionals and get first-hand taste of what it is like to take part in the leading obstacle course event.

Virgin Active Head of Brand and Marketing Anton Brown statess “we know that people need variety to maintain an active lifestyle.

“The rise in obstacle course events like Tough Mudder shows that people are looking for a different challenge combined with the social aspect of teamwork.

“Tough Mudder is a perfect training goal to condition yourself physically and mentally, meet some new people and have some fun.”

“At Virgin Active we have the same approach as Tough Mudder; continually innovating our offering to show people new ways they can challenge themselves and to help them discover new ways to move.”

Virgin Active Operations Director Scott Hood adds “the training and classes that Virgin Active provides through ‘The Grid’ and the ‘Mudder Maker’ offers the perfect workouts to help you prepare for and conquer Tough Mudder.

“Not only do they focus on getting adults moving better and training every part of their body, they surround you with like-minded people. The class environment and instructors help you to drive each other on and have fun at the same time, the thrill is very similar to how you will feel when your team takes on a Tough Mudder.”

The announcement comes on the eve of Tough Mudder’s Obstacle Unveil Event that will give a group of lucky Mudders an exclusive chance to test and trial their brand new suite of obstacles. Alongside Virgin Active, Tough Mudder’s 2015 partners that will be on show throughout the year include:

• Garmin - Official GPS Sports Watch and Action Camera Partner
• Bosch - Official Power Tool Partner
• Muscle Milk - Official Protein Drink Partner
• Coates Hire - Official Hire Equipment Partner
• Under Armour - Official Performance Apparel (Global Partner)
• Cellucor - Official Supplement (Global Partner)

For more information on the partnership or to find out how you can get involved head to www.virginactive.com.au.

For more information on the 2015 Tough Mudder season, visit www.toughmudder.com.au. 

25th February 2015 - TOUGH MUDDER INTRODUCES NEW OBSTACLES, NEW COURSES FOR 2015 CALENDAR

15th February 2015 - ADELAIDE AND PERTH EVENTS REMOVED FROM TOUGH MUDDER 2015 SCHEDULE

20th November 2014 - VIRGIN ACTIVE OPENS LATEST AUSTRALIAN CLUB