Torrens University Australia prepares future sport industry leaders

In response to industry demand for professional talent, Torrens University Australia is preparing the next generation of sports management professionals with its innovative Bachelor of Sports Management and Master of Business Administration (Sports Management) programs, helping students commence careers in sports advertising, marketing, membership, sponsorship, broadcasting, ticket sales and promoting the game.

Torrens University Australia, part of Laureate International Universities, sees that the sport industry wants industry professionals in fields ranging from sports management to marketing and branding, through to public relations, administration, and event coordination.

Mark Falvo, General Manager – Business and Education at ‎Laureate International Universities, explains “the global sports industry’s revenue is estimated to be worth approximately US$145 billion, while the Australian market is worth more than $27 billion.

“Increasingly, the industry requires qualified professionals to drive the business side of its performance, which is why both the Bachelor of Business (Sports Management) and the Master of Business Administration (Sports Management) programs aim to create leaders who will add value across all sporting codes.”

Falvo cites the Australian Sports Commission’s findings that more than 17 million Australians aged over 15 (87%) participated in a sport or physical activity in the past year , spending more than $10.7 billion on participation fees in the process, along with recent data from IBISWorld reveal the nation’s sports sector’s 2016 revenue was $10.5 billion, while the sports administrative industry – including broadcasting rights, ticket sales, sponsorship and advertising – had revenue of $3.6 billion, which is forecast to rise by 6% per year to 2020.

Recognising the increasingly global nature of professional sport, and drawing on its worldwide connections throughout the Laureate International Universities network, students of Torrens University Australia’s Sports Management programs are given the opportunity to study overseas at Real Madrid Graduate School.

As part of this program, eight incredibly talented Master of Business Administration (Sports Management) students will next week join almost 200 international students for the ‘White Week’ residential program at Real Madrid Graduate School, one of Torrens’ partner institutions which is affiliated with the famous Real Madrid Football Club, as well as additional workshops, assessments and site visits during the preceding week.

White is being held from 20th -24th February.

Falvo adds “our partnerships with Real Madrid Graduate School and the Adelaide United Football Club, are just two examples of Torrens University Australia’s genuine commitment to forging industry connections with leading organisations for the direct benefit of our students.

“Designed to be a fully immersive experience, highlights of the visit will include tours of elite tennis, golf and racing facilities in Madrid, as well as attending a Real Madrid football match. Students will have case studies to solve, classes to attend and a group assessment task to present to an expert panel before the official White Week program begins, incorporating meetings with senior football staff, coaches, players, and the club’s General Manager.”

A collaboration between Universidad Europea de Madrid and the Real Madrid Football Club, Real Madrid Graduate School was launched in 2006 to address the growing role of sport in global economies - and is today recognised for delivering one of the world’s top 10 Sports Management MBA programs .

Torrens University Australia is part of Laureate International Universities, with more than 1,000,000+ students at 70 institutions in 25 countries.

For more information go to www.torrens.edu.au/courses/sports-management

Image: Real Madrid's Bernabéu Stadium.

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