Australian Festival Industry Conference to return as a live event

The organisers of the Australian Festival Industry Conference have advised that the event will take place from Wednesday 1st to Friday 3rd September 2021 at Sea World Resort on the Gold Coast.

Backed by destination partner, Destination Gold Coast, the Conference, which was cancelled as an in-person event last year, will return as an expanded conference program with presentations, panel discussions and workshops over two and a half days.

On-demand viewing will also be available, giving delegates the option to stream recordings of each session for up to three months post-event.

The first round of speakers has been announced, kicking off with Ulrich Schrauth, founder of virtual reality festival VRHAM! Festival in Hamburg, as keynote speaker.

Australian music broadcaster Dylan Lewis will MC the event, while other speakers will include Jan McCormick, Chief Executive of Major Events Gold Coast; Cameron Little, Vice President of the Sustainable Event Alliance and Dr Jamie Ranse of Mass Gatherings Collaboration, Griffith University.

Introducing this year's event, AFIC founder and Event Director, Carlina Ericson stated "we have an all-star presenter cast this year, who combined hold well over 200 years of industry-specific experience

“They will be integral to conference attendees being able to partake in robust discussions covering a variety of timely topics concerning the future of their industry, such as utilising virtual reality, COVID-19 planning, improving government approval processes relating to the holding of public events, environmental sustainability and more.”

The event will also feature two networking events, while a targeted tradeshow will run alongside the conference program.

Organisers have also noted the conference is approved under Austrade’s Business Event Grants program, allowing organisations to claim 50% of their partnership or exhibition costs.

Ericson said the response from the industry has already been positive, adding "it’s clear that people hungry to learn, share, and discuss common key issues as a means of accelerating the industry’s recovery.

“To make up for the past 18 months of hardship, our industry needs to work especially hard and we can only do this by working together.

“We will be playing ‘catch up’ and will need to produce seismic growth over the next few years if we’re to survive. Having everyone come together as one will be integral.”

Click here for more information on AFIC in the Australasian Leisure Management calendar.

Images: Panel discussion at the 2019 Australian Festival Industry Conference (top) and Ulrich Schrauth (below).