Major Promoters commit to Australian Festival Association initiative to revitalise the sector

The Australian Festival Association (AFA) has today unveiled its new 10-person board which will be tasked in leading the $2.7 billion festival sector out of the Coronavirus pandemic.

Founding members Adelle Robinson (Managing Director of Fuzzy Operations), Danny Rogers (Laneway Festival, Director) and Jessica Ducrou (Co-Chief Executive, Secret Sounds) have been re-elected alongside Christopher Reid (Partner, Ernst & Young),  Denis Sheahan (Director, DESM), Diane Sneddon (Port Phillip Council), Jacqui Elmas (In-house Counsel, Chugg Entertainment), Kat Dopper (Director, Heaps Gay), Kathryn Holloway (General Manager, Cattleyard) and Zack Alcott (Director, Get Skilled Access).

Representing members in each state and territory across promoters, venues, suppliers and sole traders, the AFA is dedicated to lead and rebuild the festival industry into a new era.

Commenting on the board’s work, Robinson advised “the election of this new board by our members shows a commitment to the future of festivals, as well as embracing the idea of 'restarting right’.

"That begins wit: always considering our role in acknowledging First Nations people; ensuring equity for minority groups and ensuring a sustainable future of the industry - both environmentally and for the longevity of the industry.

"We are confident in delivering COVIDSafe festivals that meet these objectives, while helping Australia’s local tourism and wider economy recover.

"I am excited to work with such an amazing board."

Image: Listen Out music festival.