The Yard Gym spotlights its boutique strength and conditioning approach

With more than 32 locations across Australia and internationally, The Yard Gym has spotlighted its boutique strength and conditioning approach within the franchise fitness landscape. The Yard Gym’s approach is described as not being capped by bricks and mortar, but one focussed on building a lifestyle brand.

The Yard Gym was founded in 2020 by husband and wife duo, Daniel and Tiarne Bova (pictured below), after the health-conscious couple spotted a gap in the market for a more comprehensive fitness experience.

More than a regular gym, The Yard Gym merges free weights, with a versatile studio space for group classes and individual training, and a recovery room.

Offering over 40 group training sessions weekly, from Monday to Saturday, The Yard Gym provides diverse options to fit every client's preference. With sessions like TURF or RIG working simultaneously side by side during the week and PAYDAY and GAME DAY on weekends, they cater to all fitness levels and goals.

At The Yard Gym, they emphasise strength, power, endurance, conditioning, and cardio. More than just a workout space, they are a community where individuals transform their bodies and minds in an exceptional, supportive environment.

The Yard Gym Co-Founder & Chief Executive, Daniel Bova notes “we’re just a group of very passionate individuals pushing the boundaries and changing the game. The Yard offers something that doesn’t exist in the market, our success is a testament to that, and the growth we are anticipating over the next two years (at least) will see our community evolve in a really exciting way.”

All of their impeccably designed gyms integrate strength, conditioning, endurance, and cardiovascular fitness to encourage a more sustainable relationship with health and wellness. Then there is the growing base of impassioned coaches who work with clients to tailor each workout for maximum results. At The Yard you walk away from a workout feeling strong, but never bored.

As part of The Yard’s ambitious expansion, they recently held a US signing day marking the official launch of the franchise in the United States. This event symbolises The Yard’s significant growth and commitment to bringing their unique fitness experience to both a local and global audience. Their journey has garnered the attention and endorsement of fitness industry veteran Rob Deutsch, previous founder of F45. Deutsch’s involvement as an official partner and strategic advisor has been instrumental in guiding The Yard’s growth and ensuring its offerings remain innovative and unparalleled in the market.

As The Yard Gym Partner & Strategic Advisor, Deutsch shared “having witnessed the evolution of the fitness industry, I am truly impressed with The Yard Gym’s commitment to innovation, excellence and community. Their unique approach to fitness and wellness is set to redefine the industry standard. Dan and Tiarne have built something truly special, I’m excited to help take it to the next level as we expand further both locally and now in the US. This is just the beginning!”

The Yard Gym Co-Founder & Head of Brand, Tiarne Bova adds “Members are not only looking for a place to workout, they’re looking for a community where they can connect, grow, and thrive. Innovation at The Yard isn’t capped by bricks and mortar, we are building a lifestyle brand.

“Through highly engaged podcasts, youtube, social, events, ecommerce and partnerships, we’re delivering on wellness like never before.”

The Yard Gym is going from strength to strength. From humble beginnings in the Bova’s backyard in 2020, to 200 franchises to be sold by EOY 2024 across five countries, The Yard has been quietly taking over the global market with huge success in the United States. Also boasting a strong sales to open ratio currently sitting at 71%. Now with the help of their new Head Global Growth, a familiar face Cory George, will continue their experiential growth.

The Yard Gym began with one single outpost in Sydney’s Sutherland Shire only four years ago, and this community driven training facility exudes excellence across its now 32+ locations nationwide (and internationally). Quickly transitioning from a want to a need for the ‘everyday athlete’, The Yard’s state-of-the-art equipment, aesthetic interiors, and inclusive training programs keep them a cut above the rest.

For more information go to www.theyardgym.com.au  

The Yard Gym Group Training Sessions:

TURF
TURF sessions are a mixture of cardiovascular movements that change week to week. The aim is to be working on your ability to sustain physical and mental stamina for an extended period of time.

RIG
RIG sessions help build strength so that we create the ability to live our lives to the max! They are focused around power, strength and endurance, spending a lot of time on ‘The Rig’ focussing on a range of movement, functional and hypertrophy training.

PAY DAY / GAME DAY
PAY DAY & GAME DAY sessions are built around HARD WORK and TEAM WORK. By working in teams, it allows members to build resilience and community at the same time.