TEG appoints Simon Cahill and Jono Whyman as co-Managing Directors for SXSW Sydney

TEG has today announced that TEG’s Head of Commercial, Simon Cahill and SXSW Sydney’s General Manager, Jono Whyman have been appointed Co-Managing Directors for SXSW Sydney.

Cahill will also retain his existing commercial responsibilities and has been appointed to TEG’s Chief Commercial Officer.

These changes follow Colin Daniels' decision to step down from the SXSW Sydney Managing Director position, a role he has held since the Event’s inaugural year in Australia. Daniels remains in the TEG family, holding a position on the SXSW Sydney Board as well as being a founding Partner of Handsome Tours.

Advising of the appointment, TEG Group Chief Executive and SXSW Chair, Geoff Jones stated “first and foremost, I would like to personally thank Colin for his dedication and hard work over the years.

“Colin has done an outstanding job in building a passionate Team, successfully launching SXSW Sydney, and ensuring the vision for this world-leading Event is set for the future. His leadership has been instrumental, and I am grateful for his contributions.

“I am also delighted to welcome Simon Cahill and Jono Whyman as the Co-Managing Directors for SXSW Sydney. Both Simon and Jono have been working on the Event since day one and have both played a pivotal role in helping build one of the largest Events in the APAC region.

“I look forward to working alongside Simon and Jono to continue further expanding the Festival to new heights.”

Cahill and Whyman jointly advised “we are both honoured to step into the role of Co-Managing Directors for SXSW Sydney.

“We would like to extend our deepest gratitude to Geoff for this incredible opportunity and to Colin for laying such a strong foundation for the festival.

“We are excited to build on the success of the festival and further develop SXSW Sydney as the premier destination for innovation, creativity, and collaboration in the Asia Pacific region.”

SXSW Sydney will take place this year from 13th to 19th October 2025.

Image: Simon Cahill and Jono Whyman. Credit: TEG.