TEG names Shane Harmon as Managing Director - Experiences

TEG has announced the appointment Shane Harmon, the former Chief Executive of Wellington's Sky Stadium, as Managing Director - Experiences.

Harmon joins TEG with more than 25 years industry experience, having, prior to his 10 years at Sky Stadium, worked with notable organisations such as Sydney Swans, Rugby Australia, and the local organising committees for Rugby World Cup 2023 and 2011.

Harmon will operate from TEG’s Melbourne office, reporting into TEG Group Chief Executive, Geoff Jones, where he will lead the strategic direction and development for TEG’s Experience arm of the Business. Recently, TEG has promoted exciting family content such as Brickman’s Jurassic World, Paw Patrol Live! and the Friends Experience, which is just about to launch in Sydney.

Harmon will take over managing the TEG Experiences portfolio from Rachael Carroll, who will remain in the TEG family as Managing Director TEG Sport with a dedicated focus on the continued rapid growth of TEG’s global sports content.

Noting Harmon’s experience as an accomplished Executive in the sport and entertainment industries, TEG Group’s Jones advised “we are delighted to welcome Shane Harmon to the TEG family as our Managing Director, Experiences.

“Shane’s wealth of knowledge from the entertainment and sports industries is un-paralleled, and his experience will no doubt play a major role in taking TEG’s growth strategy to the next level and promoting some of the World’s best experiential events.

“I also want to take this opportunity to thank Rachael Carroll for her leadership and constant drive to turn TEG Experiences and TEG Sport into some of TEG’s biggest success stories. I look forward to continuing working with Rachael to further build TEG Sport as a Global player in the industry.”

Harmon’s leadership at Sky Stadium saw the venue secure an impressive portfolio of major events including Eminem, Te Matatini and FIFA Women’s World Cup 2023 - all of which contributed to Sky Stadium New Zealand taking out the Venue of the Year Award in 2019 and 2024.

Harmon also played a pivotal role at events like the Edinburgh Military Tattoo, FIFA Intercontinental playoffs, as well as many other concerts and major sporting events.

 Harmon has held governance roles as a Director of the ICC Women’s Cricket World Cup 2023 and is currently a Director of Netball New Zealand, where he also serves as Chair of the Audit and Risk Committee.

Harmon is the recipient of the Outstanding Contribution to the Industry Award, by the New Zealand Events Association in 2023.

Speaking about his appointment, Harmon commented "I’ve always been impressed with the sheer breadth of TEG’s live offerings and I’m very excited to join Geoff and the TEG team to help build the business further.

“I am passionate about the live experience. Live events have a unique power to bring us together in ways that nothing else can. In a world where we are so connected to technology, shared experiences with friends, family and community have never been more important.”

Shane Harmon will commence at TEG in January 2025.

Image: Shane Harmon. Credit: TEG.