Sydney New Year’s Eve brings Harbour Bridge to life

New technology will transform both sides of the Harbour Bridge pylons into giant screens for creative displays for 2015 Sydney New Year’s Eve.

As well as being the focal point for the one of the world’s best known end-of-year fireworks display, this year the Sydney Harbour Bridge will be illuminated with full-length projections at each end, showing photos, film clips and creative content from both local artists and residents.

For the first time there will be projections on the west side of the bridge pylons as well, meaning great views of the action for everyone around the harbour.

Introducing events for 2015 Sydney New Year’s Eve, Sydney Lord Mayor Clover Moore stated "Sydney New Year’s Eve is one of the biggest annual celebrations in the world, attracting more than one million spectators along the harbour foreshore.

“We can’t rest on our laurels if we want to keep our place as the world’s best place to celebrate New Year’s Eve, so we are constantly evolving.

“I’m delighted that communities in both the east and west of the city centre will have a great view this year.”

“These new projections will bring our world-renowned Sydney Harbour Bridge to life, using locally created images to showcase to the world the diverse beauty, talent and colour of our great city.”

Sydney New Year’s Eve has a global audience of one billion viewers. It is Australia’s largest public event and features one of the largest, most technologically advanced fireworks displays in the world.

The City has wanted to project on the western side of the bridge pylons for some years but until now technical issues made it difficult to achieve. Now new technology will make the impossible a reality.

Both the City and Imagination, the creative company who will produce the images for the projections for 2015 Sydney New Year’s Eve, are staying tight lipped about the finer details of this year’s events.Imagination’s Director, Heath Campanero added "we’re really excited to have even more of the Sydney Harbour Bridge this year as a giant canvas for creativity.

“The eastern projections will be four times the size of previous years and for the first time ever we can wow the west too.

“Both Imagination and the City have plenty of other exciting plans for 2015 Sydney New Year’s Eve but they are staying under wraps until nearer the time.”

As well as showcasing creative content, the pylon projections will also be used as an important public messaging channel for community service announcements, messaging from our New Year’s Eve charity partner, Habitat for Humanity, and emergency messaging.

Sydney New Year’s Eve is reported to have a direct economic impact on NSW of more than $133 million.

For more information on Sydney New Year’s Eve, go to www.sydneynewyearseve.com

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