Australasian Leisure Management
Feb 24, 2022

Swan River’s historic Nedlands Baths site to become landmark tourist attraction

A visionary $27 million redevelopment announced by real estate developer, Sevens Group Australia, will see the historic Nedlands Baths site on the Swan River become a landmark tourist attraction for both the local community and visitors to Western Australia.

To be known as Sevens Nedlands Baths, the five-star hospitality and entertainment precinct will feature a contemporary cafe, bar, fine dining restaurant, a luxury boutique hotel, function centre and marina brought to life through a design that pays homage to the site's social heritage.

Constructed in the early 1900s, the Nedlands jetty and public swimming baths located at the end of Broadway in Nedlands became a popular visitor destination with thousands of West Australian children having learnt to swim at the baths until they officially closed in 1975.‍ In recent years the site operated as a small marina, restaurant, and wedding venue.‍

The proposal to create a unique over-the-water destination has been granted Tourism Project of State Significance status under the WA Government's Tourism Attractions Case Management framework.

With 360-degree river views and a commitment to reimagine the location through quality architecture, art and landscaping, the project will hold strong appeal for international hospitality brands and hotel operators.

Sevens Group Australia Chief Executive Eric Cheng said the Sevens Nedlands Baths will support the State Government's Reconnect WA strategy of securing world-class attractions and marketing Western Australia to the world. 

Cheng advises "our vision is to create an outstanding architectural icon and tourism experience that not only becomes synonymous with Perth but is on the must-see list for global travellers.

"We want Sevens Nedlands Baths to be something extraordinary for both the local community and visitors to Western Australia alike.”

WA Tourism Minister, Roger Cook, said the multi-million redevelopment of the historic Nedlands Baths shows confidence in the future of tourism in Western Australia and notes "as a project of State Significance, I'm proud to support this project through our Tourism Attractions Case Management team, which is working with the Sevens Group to help navigate the relevant approval processes.

"The development of tourism attractions such as this will help showcase Perth and Western Australia as a must-visit destination, as we prepare to welcome the return of visitors from around the world."

Sevens Group Australia said the community will be invited to contribute to honouring the site's rich history by sharing their memories of the much-loved Nedlands landmark.

Sevens Group Australia has received positive feedback for its Sevens Nedlands Baths concept during initial stakeholder discussions and is looking forward to finalising a design to share with the community in the coming months.

Further information and updates go to sevensnedlandsbaths.com.au

Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.