Australasian Leisure Management
Jun 15, 2020

Survey suggests Australian gyms facing massive membership decline

As gyms reopen after the Coronavirus crisis, a global survey of fitness club members has found that over 30% of Australian gym-goers have no intention of returning to facilities.

The survey, conducted by RunRepeat, looked at global trends with a particular focus on Australia, Canada, the UK and the USA.

Finding that nearly half of all gym members globally will not return to their gyms upon reopening (46.67%), the Australian figure of 31.34% was more positive than the other nations.

However, Australia was found to have the highest percentage of gym members who had either already cancelled or were considering cancelling their gym membership (41.15%).

RunRepeat, which in an earlier study found that exercise levels had risen significantly during the Coronavirus pandemic, surveyed 10,824 gym members to learn if they plan to return to gyms upon reopening and whether they will be keeping their memberships or not between 24th April and 1st May, including respondents from 116 countries.

Impact of COVID-19 on gyms memberships

It found Americans are the least likely to return to their gyms upon reopening (50.16%), that more than a third of all gym members globally have already cancelled or are considering cancelling their memberships (36.57%) and that women are less likely to return to the gym when reopened (52.25%) in comparison to men (45.75%).

When asked about their plans regarding their gym memberships, over one third (36.57%) of respondents globally said they have already cancelled (12.39%) or are considering cancelling their memberships (24.18%).

Commenting on the findings, RunRepeat Fitness Research Director Nicholas Rizzo told nine.com.au, "with gyms closed for such a long time, it forced people to drastically changed their exercise habits and find new ways to stay active."

Members who will not return to gyms after COVID-19

Suggesting members are likely to be cautious about the potential health-risk of returning to the gym, Rizzo added "people are also aware that they are not going to be able to enjoy all of the same luxuries that their gym may have offered them prior to the pandemic while still paying the same price.

"Not being able to get that same value in return is leading to some members to decide to cancel."

With RunRepeat's earlier research finding rising exercise levels while gyms were shut during the Coronavirus pandemic, Rizzo suggested "(people learned) how convenient it is to be able to squeeze in great workouts from the comfort of their home, when it wouldn't be possible to make it to the gym otherwise."

Click here to view RunRepeat's report.

Related Articles

Fitness Australia calls for national consistency in state government gym reopenings
Jun 15, 2020
Australian Institute of Fitness' Steve Pettit says industry 'will never look the same as it did pre COVID-19'
Jun 13, 2020
Read the latest issue of Australasian Leisure Management online
Jun 4, 2020
New Zealand fitness centres return to 70% activity levels
Jun 4, 2020
Industry plan prompts Queensland Government to allow fitness clubs to operate with more than 20 exercisers
Jun 4, 2020
Jetts Fitness’ Thailand clubs welcomes back members under new regulations
Jun 2, 2020
Fitness Australia releases Checklist to ensure gyms offer safe environments when reopening
May 29, 2020
Planet Fitness Australia founder calls on governments to 'open our gyms'
May 28, 2020
Organisers advise of cancellation of all 2020 Fitness Show events
May 28, 2020
Visitance digital contact tracing solution proves popular at aquatic, fitness and recreation centres
May 26, 2020
Call for fitness industry stakeholders around the world to unite on 1st June
May 25, 2020
Fitness Australia says governments should put peoples' health and wellbeing above a drink at the pub
May 23, 2020
Women’s Ignite Fitness Business event ready to be held online
May 21, 2020
Fitness Industry launches comprehensive operations framework for safe reopening of gyms
May 20, 2020
Clubbercise launch their first online training courses
May 19, 2020
Latest AusPlay data shows further increase in adult participation in sport and physical activity
May 7, 2020
Fitness Australia survey finds Australians keen to renew gym memberships
May 6, 2020
Australians' physical activity declines during Coronavirus lockdown
May 4, 2020
Glen Eira Leisure's online fitness hub gets international recognition
Apr 20, 2020
Precor launches new online resources for operators
Apr 16, 2020
Two-thirds of the world's fitness clubs are currently closed
Apr 7, 2020
NZREPS shares research insights into exercise and fitness trends for 2020
Feb 18, 2020
Les Mills suggests the top 10 fitness trends for 2020
Jan 5, 2020
Fitness Show's Shaun Krenz assesses Top Fitness Trends for 2020
Dec 3, 2019
Fitness Australia creates new membership category for small boutique studios
Aug 5, 2019
Gym memberships account for half of Australian fitness industry revenues
Aug 3, 2019
85% of fitness club members feel ‘healthier’ for having a gym membership
Jun 9, 2019
Australians wasting $1.8 billion a year on unused gym memberships
Sep 24, 2018
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.