Surf Abu Dhabi General Manager advises of venue’s role in developing a global sporting destination

Having hosted the inaugural World Surf League (WSL) Championship Tour event in the UAE, Ryan Watkins, General Manager of Surf Abu Dhabi, has explained how the event not only introduced professional surfing to a new audience but also enhances Abu Dhabi’s position as a global sporting and adventure tourism destination.

In an interview with Gulf Business, Watkins discussed the significance of the Surf Abu Dhabi Pro and how the recently opened venue has enormous potential as a surf tourism destination.

Located on Abu Dhabi’s Al Hudayriyat Island, close to the city centre but away from the established attractions of Yas Island, Surf Abu Dhabi uses technology form the WSL-owned Kelly Slater Wave Co deliver its cutting edge waves, in a facility designed to attract elite surfers and a new fan base.

Commenting on the Surf Abu Dhabi Pro, Watkins stated “we were incredibly excited to unveil the energy of professional surfing to a new audience, igniting a passion for the sport within the UAE and broader Middle East, and offering a first-time experience for many.

“The event also went beyond just showcasing world-class surfing; it was about inspiring future generations of surfers and demonstrating Abu Dhabi’s ability to host premier global events.

“The impact extended beyond the waves, with hundreds of athletes, coaches, and event staff requiring accommodations and utilising local services, making the economic impact substantial.

“This influx of international visitors, many experiencing the Middle East for the first time, further strengthened Abu Dhabi’s appeal as a diverse and dynamic destination.

“The excitement was palpable, with hundreds attending the first day of practice, highlighting the immediate and long-term potential of this landmark event.”

Sharing the potential of Surf Abu Dhabi in helping the Emirate position itself as a global sporting destination, Watkins told Gulf Business that “by hosting the World Surf League Championship Tour, featuring the world’s top surfers, Surf Abu Dhabi added another dimension to the city’s already impressive portfolio of international sporting events, which includes Formula 1, golf, tennis, and triathlons. This further diversified Abu Dhabi’s tourism offerings, attracting a new segment of visitors and showcasing the region’s ability to host world-class competitions.

“This event elevated Abu Dhabi to a prominent position within the global surfing landscape, alongside iconic destinations like Hawaii and Australia. It was a source of immense pride and signified Abu Dhabi’s commitment to innovation and its emergence as a dynamic hub for sports, tourism, and entertainment.”

Looking to the future, Watkins went on to share “we’re developing a range of initiatives and events, including surf mastery retreats, festivals, and concerts, designed to enhance the surf experience, attract a wider audience, and showcase Abu Dhabi’s vibrant culture and entertainment offerings.

“While details are still under wraps, these future developments will build upon the success of the Surf Abu Dhabi Pro and contribute to the continued growth of surfing and sports tourism in the region.”

Images: Waves at Surf Abu Dhabi (top and below) and Ryan Watkins, General Manager of Surf Abu Dhabi (middle). Credit: Surf Abu Dhabi.