Australasian Leisure Management
Aug 17, 2020

Softball Australia becomes latest NSO to partner with Belgravia Group

The Belgravia Group has announced that Softball Australia has become the latest national sporting body to join it as a commercial partner, working together to help find savings and efficiencies.

Joining Baseball Australia, Triathlon Australia, Swimming Australia and CommDance, Softball Australia will partner with the Belgravia Group to provide opportunities for coaching Apps, softball holiday camps and administration services.

With Belgravia Group’s mission to improve sports throughout Australian communities and invest savings back into growing participation and performance, Group Executive Director Commercial Partnerships, Alex Lord today advised that “Belgravia Group are extremely excited to work with Softball Australia.

“Softball is an amazing community sport that’s played across countless Australian communities with a strong regional footprint."

Softball Australia Chief Executive, David Pryles added “partnering with Belgravia Group will help us reinvest savings directly back into growing our sport.

“For us, it’s about improving participation in softball and Belgravia Group not only provide us with strategies to reinvest but also opens up more channels for us to grow softball around Australia.

“Sports are a huge part of Australian society and will play a vital role in the recovery, both mentally and physically, post Covid-19. We look forward to our partnership and seeing everyone back on the diamond as soon as possible.”

Images: Softball Australia (top) and Alex Lord (below).

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