Seatem Enters Market with QPAC Ticketing

UK-based sport and entertainment ticketing group Seatem has been selected to provide the ticketing platform for the Queensland Performing Arts Centre, and Seatem has in turn signed a $1.5 million deal under which Macquarie Telecom will host the company's ENTA white-label ticketing application in Australia.

The do-it-yourself ticketing system is used by English Premier League football teams and London venues including the Prince of Wales Theatre, the Drury Lane Theatre, the London Palladium, Sadler's Wells, Tate Modern, and Tate Britain.

Seatem's US clients include WaltDisney, the National Basketball League, the National Football League, and New York theatre companies.

QPAC has used the system since 2007 to handle some 800,000 ticketing requests a year across its 5,000 venue seats. The Sydney Theatre Company is another client.

The system supports ticket sales through other participants either via Seatem servers or through TicketSwitch (a Seatem group company) to resellers including HMV, Waterstones, and British Airways.

The deal with Macquarie Hosting will enable Seatem to further expand its customer base locally to include other leading Australian entertainment organisations.

As John Godwin, Seatem's Managing Director for Australasia explains "our ticketing software can handle up to 6.5 million simultaneous transactions. We needed a server hosting solution that was equally scalable and equipped to provide a reliable 24/7 service for our customers.

"We chose Macquarie Hosting for its proven experience working with online transaction based businesses as well as its specialisation in the design and implementation of complex managed hosting environments. This partnership gives us the confidence we need to guarantee our customers low latency, fully redundant services, regardless of how quickly we, or they, grow," he added.

The hosting arrangement allows small to medium sized venues with an opportunity to use a world class ticketing service, while maintaining their own brands, Godwin observed. Furthermore, Macquarie Hosting complies with the PCI (Payment Card Industry) requirements.

For more information contact 07 3221 5200, E: johngoodwin@seatem.com

29th May 2009 - QPAC OUTSOURCES HOSTING TO MACQUARIE

19th March 2009 - QPAC THEATRES REOPEN