rebel launches 11th customer experience store in Penrith and announces new partnership

rebel, an Australian leading retailer of sporting equipment, clothing, and footwear, has launched its latest rebel customer experience store in Penrith, NSW while also partnering with Matilda’s player, Mary Fowler.

rebel Penrith offers a complete sports retail experience under one roof to create a landmark sports retail destination. It is the 11th Australian experience store to be rolled out nationally by the retail chain as rebel continues to invest in the expansion of their physical stores.

Showcasing an elevated in-store experience to inspire customers, rebel Penrith offers the latest in global sporting looks and state-of-the-art technology, as well as incorporating an interactive football zone.

The opening of rebel Penrith also saw the announcement of a new partnership between rebel and CommBank Matilda’s player, Mary Fowler - a rising star in the national football squad, who was recently named the Professional Football Australia’s ‘Young Female Footballer of the Year – 2022’ and a leader when it comes to motivating and promoting women in sport.

rebel and Fowler have partnered to create a 10 part docu-series to be shared on rebel channels later this year. The docu-series is designed to help inspire and inform women of all ages to answer the call of Sport. Topics such as facing adversity, the pursuit of constant improvement, goal setting as well as the previously taboo topics such as menstruation in sport, are covered to promote the transformative power of sport to all Australians.

Other key features of the new store include ‘The Home of Basketball’, which offers signature kicks, hoops fanwear and lifestyle and street threads. In women’s there is exclusive Nike Pro Ditsy Floral and the Nike Campus stories and exclusive senior footwear include Asic GEL Nimbus 24 QMNS and W Nike Revolution 6 FLyease NN.

rebel Penrith focuses on digital innovation for a premium shopping experience, inspiring customers at every available touch point throughout the store. The new layout is easy to navigate, with well thought-out sporting zones and clever placement of animated screens, captivating visuals and dynamic displays which complement and showcase the in-store brands and products and bring the shopping experience to life.

The dedicated front of house team at rebel Penrith is made up of passionate experts from across a spectrum of sports, including running, fitness, football and basketball. Team members are armed with insider knowledge and expertise to advise customers on brands, as well product performance, style and fit, and provide exceptional service to help all customers achieve their fitness dreams – be they amateur or athlete.

Tom Leak, General Manager - Retail commented on the store’s launch “we are so excited to open our Penrith experience store that will inspire customers to chase their sporting dreams and passion, which is the ethos of what we do at rebel. The new rebel Penrith experience store focuses on digital innovation, inspiring customers at every available touch point throughout the store that brings the shopping experience to life.”

For more information head to rebelsport.com.au