Rebel Sport extends partnership with ANZ Stadium

Rebel Sport will continue to offer sports fans merchandise at Australia's biggest events after extending its partnership with ANZ Stadium.

The popular store has signed a significant sponsorship and merchandising deal to remain an ANZ Stadium Corporate Partner for a further five years.

The previous deal was struck in 2009.

Under the deal, Rebel Sport will operate the Stadium's merchandise outlets as well the Rebel Sport shop located at the venue.

Rebel Sport will also invest in significant Stadium signage and other branding to give it an impactful presence at Sydney's largest Stadium. The exposure is significant with ANZ Stadium home to five sports and 11 home teams.

ANZ Stadium's Commercial Director, Tony Partridge, explained "it is fantastic to have Rebel Sport extend their partnership in what is a great vote of confidence in ANZ Stadium's Corporate Partner Program.

"The Stadium partnership gives Rebel Sport the opportunity to take their business out of shopping centres and into the ultimate live sport environment.

"The Stadium plays host to events for which fans are truly passionate and any brand that can improve the fan experience at games will be embraced by those fans as consumers.

"In Rebel's case they are a popular retailer offering a greater range of merchandise than most Stadium merchandisers, purchases can be exchanged at any Rebel Store if the size isn't right and promotions can be held taking advantage of Rebel's extensive store network."

Rebel Sport Marketing and Advertising Business Manager, Pippa O'Regan added "Rebel Sport is excited to be extending our partnership with ANZ Stadium for a further five years.

"We are looking to build on the successful foundations already established with the Stadium team and their customers.

"We at Rebel Sport are passionate about helping to deliver a better experience for all sports fans, and this partnership allows us to develop this at the heart of the live sporting arena."

30th September 2011 - ANZ STADIUM MANAGEMENT REVEAL NRL GRAND FINAL CHALLENGE