POWERFLEX to introduce new PFX Battle Bars at 2024 Australian Fitness Expo

POWERFLEX, creators of leading fitness and sports products such as Edge Sports Balls and CorMax Fitness, are preparing to launch their latest innovation, PFX Battle Bars, at the upcoming Australian Fitness Expo.

POWERFLEX has spent over three years designing and extensively researching flexible weight technology using aerospace technology that could be used to develop a velocity based, portable and unique piece of training equipment that could ultimately perform exercises, training routines and athletic movements more effectively.

What resulted is a set of flexible bars with weighted ends and wrist support with the combination creating accelerated forces during training. These accelerated forces during training substantially increase an athlete’s power and strength.

The PFX Battle Bars enable an athlete to throw flexible weighted bars in any direction, at any velocity, through almost any exercise routine. The accelerated forces generated from the PFX Battle Bars are totally unique to the world of fitness and sports and are the only fitness product designed to increase an athlete’s power without heavy weights.

The PFX Battle Bars are great for power related training for any sport assisting with throwing or hitting where production of power and control of limbs and instruments through segmented movement. The weight and free moving nature of the bars allow for production of force in specific and purposeful positions.

It’s the flex nature of the bars that require a deceleration and control of movement in relation to the force produced and the abruptness of coming to a stop or changing the force vector. PFX Battle Bars are an integral pathway to strength and conditioning training for sports such as golf, tennis, cricket, and softball/baseball as force can be produced and utilised through the oblique sling and in full range of motion with a lag/drag effect.

PFX Battle Bars have also been designed with HIT, HIIT, Compound and Functional training modalities in mind giving fitness instructors and the user total control showcasing the versatility and broad range of uses and multi-directional movements in high and low intensity training formats.

PFX Battle Bars will commence distribution in gyms across Australia and beyond with plans underway for a retail edition in early 2025.

Introducing the PFX Battle Bars, POWERFLEX founder, Allan Conen “as a fitness instructor and product designer, my aim was to create a product to replace battling ropes.

“It was during initial prototype testing that I soon realized the immense fitness and sporting

benefits far beyond those of battling ropes of which we now educate as Flex Training Technology.”

POWERFLEX Head of Education and Sales, Wade Campbell added “PFX Battle Bars is an exciting and important innovation that fuels human evolution in multi-vectorial movement, utilising Flex Technology, which features accelerated and decelerated forces.

 “We are committed to educating everyone of all ages and experience - from beginners right through to seasoned fitness experts - while also putting them into the hands of the best athletes and sporting teams in the world.”

POWERFLEX Fitness
Founded in 2021 by Conen, POWERFLEX is a leading fitness and wellbeing company with a reputation for inventing and designing innovative fitness equipment.

In founding the business, Conen worked with industrial designer Marco Tallarida to produce products unique to the world of fitness.

Australian Fitness Expo
Australian Fitness Expo is being held at ICC Sydney from 11th to 13th October. POWERFLEX are at stand 936.