Polytan named Germany’s ‘brand of the century’

Artificial turf, manufactured by Polytan under the Poligras and LigaTurf brands, has been named as the ‘Brand of the Century’ by Germany’s Zeit publishing group.

Selected by an independent jury of experts Polytan, with its Poligras and LigaTurf brands, was commended in the artificial turf category of the recent ‘German Standards: Brands of the Century’ awards.

Tempus Corporate, which is responsible for the Zeit publishing group’s competition, selected the candidates for the awards following a rigorous selection process. A review panel then proposed the best brands for specific categories with that panel then assessing the overall result - award points based upon facts about the brand.

The jury, recruited from the editorial team of the brand compendium, were then able to make their final decision based on a systemic evaluation.

Advising that Polytan’s artificial turf was able to win over the expert jury in all test disciplines, Florian Langenscheidt, Publisher and founder of the ranking, explained that the process “reveals the results of a total of three evaluation phases and clearly confirms the selected brands’ unique position as ‘Brand of the Century’ in a specific product category.”

With the Zeit publishing group providing media coverage of the selection process, Langenscheidt added that a main feature of the competition is the brand compendium, in which the nominees are profiled.

He noted “the compendium is a reference book on the companies that have set the standards.”

Welcoming the recognition and acknowledging that Polytan’s customers value its commitment to quality, innovation and sustainability, Mathias Schwägerl, Managing Director of Polytan GmbH, stated “artificial turf is the sustainable solution for sports facilities in urban areas.”

Schwägerl went on to explains that artificial turf pitches are more resilient than natural grass pitches and can therefore be used much more intensively than other greenery.

This is an obvious advantage, especially in urban areas with limited space and where plenty of people want to do sports. The feature on the brand itself highlights the innovative work towards optimal sports conditions that Polytan creates with its products. In addition, the company’s 360-degree approach is described in the profile alongside its expertise in flooring for sports facilities and playgrounds.

Schwägerl added “we are thrilled about the commendation and take it as an incentive to further improve our products and make them even more sustainable.”

With the title ‘Brand of the Century’, Polytan joins the ranks of award-winning German companies such as Hipp, Persil, Siemens, Tempo and Payback.

For further information about Polytan, click here to visit their entry in the Australasian Leisure Management Supplier Directory.

Images:  Polytan installation at Cromer Park on Sydney's Northern Beaches (top, credit: Polytan) and Mathias Schwägerl, Managing Director of Polytan GmbH (below, credit: Polytan/Harry Bellach).