PerfectGym’s automated member ‘tagging’ delivers powerful effective member target marketing

Cloud based facility management software PerfectGym has announced further features to its Automation Centre technology that will boost member retention.

The enhancement enables clubs to utilise Automation Centre’s ‘tagging’ feature to attach a ‘tag’ to club members who are grouped by an attribute or certain club behaviour.

As a result, club members with a specific tag can be targeted with marketing and offers that are favourable to the attributes of this member with an added benefit that members only receive information that is of interest to them.

As an example, PerfectGym highlight that if a member attends a Zumba class every week for a month, they will receive an automatic tag called ‘Zumba’ against their member profile. In the following month, if the club is presenting a showcase Zumba class event, this is configured and setup and communicated via email from PerfectGym with a special offer for the member to attend.

By having regular Zumba class attendees tagged with the ‘Zumba’ tag, the club is able to send this offer to this specific member segment, with a higher probability of uptake of the email offer.

This method can be adapted with use of tagging and marketing settings within PerfectGym to tag and target many specific groups, such as recent joiners, expiring members, those who frequently purchase personal training packs and so on.

For business’ opening their first club, a ‘foundation’ tag could be applied to members purchasing foundation memberships, so that in the future the club is able to easily identify and offer enticements to loyal members who have been with the club since the beginning.

Further, for companies opening additional clubs in their chain, tags can be applied by club, so that marketing specific to pre-sale and foundation members of the new location are able to receive communication specific to them.

Tagging when applied in conjunction with PerfectGym ClientPortal2 member signup is able to apply tags to both members and guest signups alike, so that marketing designed to assist in the conversion of prospects can be targeted to those joining a club on a seven day trial or pay-as-you-go pack; assisting the club in a greater conversion rate.

By leveraging the PerfectGym Automation Centre automatic notifications and automated member tagging, clubs are able to ensure they are best targeting their members with effective marketing communication

Find out more by visiting PerfectGym at the upcoming Fitness Show in Sydney from 28th to 30th April 2017, at Booth M6.

Click here to contact PerfectGym via their entry in the Australasian Leisure Management Supplier Directory.

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