Melbourne Convention Bureau reorganises digital delivery to help promotion of events

The Melbourne Convention Bureau’s (MCB) new digital marketing platform, The Delegate Destination Site, is designed to help planners and professional conference organisers (PCOs) promote Melbourne and Victoria to delegates attending future events.

The Delegate Destination Site provides event organisers with relevant destination content and resources to help optimise their business event and boost delegate engagement with the event’s host destination.

MCB Chief Executive, Julia Swanson said like most businesses, MCB is focussed on maintaining support for its clients and is responding by reorganising the digital delivery of some of its products and services in lieu of traditional sales and marketing activities.

“As cities worldwide are in different stages of the Coronavirus pandemic, usual conference promotion and marketing schedules have been disrupted.

“We need to be providing alternative solutions to ensure clients can keep promoting their meetings, particularly as face-to-face engagement opportunities are limited.”

The Delegate Destination Site builds on the event planning support already provided by MCB, Victoria’s lead agency in acquiring and delivering business events in the region.

Swanson added “this is a challenging time for our clients, as their organisations grapple with their own financial challenges, travel restrictions, changing consumer sentiment and a new level of health and safety responsibilities.

“MCB recognises this, and the need to quickly develop new ways of boosting delegate registration to upcoming events.”

Several conference organisers have already commenced using the Delegate Destination Site, which can be easily accessed via a button on their conference website and integrated easily into organisers existing communication channels. The site’s VR and experiential content is proving to be popular as demand for virtual and hybrid meetings increases.

The user-friendly site features a wide range of resources to virtually explore the destination, key travel information, exciting itinerary ideas, and special offers from MCB partners to experience the best of Melbourne and regional Victoria.

With many clients and international delegates continuing to work remotely, the site also boasts a light-hearted ‘Working from Home Kit’. At its core, the survival kit has a destination focus and offers some fun online activities such as a colouring-in book to keep the kids entertained, Melbourne Zoom backgrounds and virtual experiences provided by MCB partners.

To access the Delegate Destination Site go to https://www.melbournecb.com.au/welcome-to-melbourne/

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