Peloton realignment sees Precor undergo leadership changes

Precor has reported its repositioning as a wholly-owned subsidiary under Peloton, led by Dustin Grosz, the fitness equipment maker’s interim Chief Executive. As part of the transition, Betsy Webb will step down as vice president of Peloton Commercial, which had supported the Precor subsidiary, effective 6th January 2023.

Peloton named Grosz (pictured) - former Core Health and Fitness President and Chief Operating Officer - as Precor’s interim Chief Executive while a permanent Chief Executive for Precor is sought.

Grosz, a fitness industry veteran of 30 years, most recently guided the restructuring of Core Health and Fitness. While there, he restructured a $180 million revenue business. Before that, he was president and Chief Executive of StairMaster. Grosz also held various positions while working at Nautilus, Inc. for 17 years.

Peloton aims to set up Precor for long-term success and strengthen the overall Peloton organisation. The Precor team are being given a sense of autonomy to strengthen the operational focus and rigor of Precor as a business.

Ben Boyd, Peloton senior vice president of global communications advised that Peloton was not positioning Precor for a sale adding “the strategy was to run Precor for Precor. This was a first step to define what that means.”

The focus is on service and supporting the health club owners and operators who are Precor's customers, so they can deliver the most powerful solutions for their members.

Betsy Webb, who had been Vice President of Peloton Commercial since summer 2021, will leave the company on 6th January to pursue other business interests. Webb, who came from Microsoft, initially joined Peloton Commercial to spearhead growth in the Americas, but her role was expanded to lead Peloton Commercial globally. Under her leadership, the Peloton Commercial team implemented new go-to-market strategies, including third-party commercial distribution and an industry-first global Hilton partnership, expanding the footprint of the Peloton brand in thousands of locations worldwide.

Peloton bought Precor in 2021 for $420 million, positioning it as part of Peloton Commercial. Rob Barker, who had served as Precor Chief Executive prior to the Peloton purchase and then served as vice president/general manager of Peloton Commercial, left in February 2022. Precor has not had a Chief Executive since his departure.

Image: Dustin Grosz has been named interim CEO of Precor while Peloton searches for a permanent CEO.  Credit: Precor