OnTheGo Sports teams with Westfield to redefine the retail sportswear experience
Canberra-based active apparel brand OnTheGo Sports has teamed up with Westfield and other sports retailers to launch a series of customisation stations that aim to redefine the retail sportswear experience.
A statement from OnTheGo Sports explains that “the move comes as large format stores are searching for new ways to enhance their lagging online experience, while fast moving and successful online retailers endeavour to show off their product face to face without been forced to open stores.”
Set to debut with an OnTheGo kiosk at Westfield Woden in Canberra at midday on Saturday 19th December near Rebel Sport at Westfield Woden, Canberra, the outlet will combine the ease and convenience of online shopping with the benefit of being able to touch and feel all of the products, fabrics and see colours.
The kiosk will also enable customisation of products to ensure the perfect look and feel for customers, teams and sporting groups.
The kiosks – which will roll out at sports retailers, events and malls across Australian in 2016 occupy less that a barely take up more than a metre² of valuable floor space and are capable of offering over 100 individual pieces from the OnTheGo Sports range, as well as over a million different options – from panels, colours and stitching, as well as logo uploads.
OnTheGo Sports founder and Managing Director, Mick Spencer sees the kiosk as an exciting new direction for his business, that is very much within the company’s ‘DNA’
He explains “since launching in 2011, OnTheGo Sports has been focussed on making it really easy and beautiful for teams, groups and organisations design and develop their best apparel and accessories.
“These kiosks represent the next chapter in this journey, to fit the global growth of personalisation and active wear, two fast growing global trends.”
The move comes shortly after OnTheGo Sports teamed up with TV Celebrity Jason Dundas in an effort to create fashionable fitness wear brand DundasFit, which is now selling in David Jones stores nationally and becoming a leading mens lifestyle brand.
Click here to contact OnTheGo Sports via their entry in the Australasian Leisure Management Supplier Directory.
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