OneMusic Australia highlights the importance of music to the dining experience

Following national research showing just 4% of restaurant reviews mention music, OneMusic Australia is calling for restaurant reviewers to take a leadership stance on the entire dine-out experience.

OneMusic’s comprehensive study of 1,650 restaurant and cafe reviews in leading food and restaurant media found just 4% of reviews mentioned music, against data showing 96% of restaurants actually playing music.

According to diners, venues overwhelmingly get it wrong: only 20% of customers say, in reality, the music chosen by a venue actually creates a nice atmosphere.

Catherine Giuliano, Director of OneMusic, commented “reviewers have the power to inspire improvement in our dining experiences, they are the tastemakers. We are asking them to play closer attention to the music served up by our Australian hospitality venues as integral to the overall dining experience. There is a massive opportunity to dial-up the value music brings to dining venues.

“The quality of music can be improved without spending a cent.”

Katie White, vegan food entrepreneur, author and musician, added “I eat out a lot and I switch on all my senses on when I step inside a venue. It’s not just about the food I am eating, where it’s grown and how it’s produced.

“It’s about that venue’s attention to music, the authenticity of the experience, the tempo. As food authors we need to communicate that musical setting to readers, it is the whole story they are consuming."

OneMusic has launched this awareness campaign to encourage restaurants to make better use of good music in their COVID recovery.

Infographic shows OneMusic’s study of 1,650 restaurant and cafe reviews that mention music.