NSW South Coast marketing campaign wins PATA accolade

A collaborative marketing campaign to drive visitation to the South Coast has won a Gold Award at this year’s Pacific Asia Travel Association (PATA) Awards.

The South Coast campaign won the Gold Award in the Marketing – Secondary Government Destination category, recognising State or city tourism organisations.

Destination NSW and South Coast Regional Tourism Organisation received the prestigious Award for ‘Unspoilt’ – a domestic marketing program to promote the region’s natural beauty.

Welcoming the Award as another fantastic achievement for regional tourism in NSW, Minister for Trade, Tourism and Major Events Stuart Ayres stated “the unspoilt South Coast is one of Australia’s most appealing tourism destinations and deserves as much credit as the hardworking teams successfully growing the number of tourists visiting this market.

“The campaign has been a major driver of tourism growth to the region, delivering more than 1.39 million industry leads to South Coast tourism operators since its inception in 2012.”

Destination NSW Chief Executive Sandra Chipchase said the campaign’s success was a great example of what can be achieved through collaboration, adding “the South Coast is one of Australia’s most beautiful and diverse regions, encompassing some of NSW’s best food and wine regions, pristine coastal scenery and beaches, extraordinary marine life and national parks.

“The campaign focussed on the region’s key strengths and it is fantastic news that the campaign has received international recognition.”

South Coast Regional Tourism Organisation’s Chair, Catherine Shields said she was extremely proud of the achievement.

Shields concluded “this is the culmination of four years of working closely with Destination NSW and the local tourism industry, and we look forward to continuing to attract more visitors to the South Coast from Australia and abroad.”

PATA’s Gold Awards recognise exceptional achievements in the tourism industry in the Asia Pacific region, with the official presentation ceremony during the PATA Travel Mart 2016 to be held in Jakarta, Indonesia in September. 

Founded in 1951, PATA is a not-for profit association that is internationally acclaimed for acting as a catalyst for the responsible development of tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, comprising 97 government, state and city tourism bodies, 27 international airlines, airports and cruise lines, 63 educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond. 

Click here for information on the PATA Travel Mart 2016 in the Australasian Leisure Management industry Calendar.

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