Pacific Asia Travel Association awards Vivid Sydney’s marketing

Vivid Sydney has been recognised as a world leading event, taking out a top honour at the 2015 Pacific Asia Travel Association (PATA) Grand and Gold Awards.

The annual outdoor light and entertainment festival Sydney won the Gold Award in the Marketing – State Government Destination category, recognising State and city tourism organisations across the Asia-Pacific region.

Welcoming the PATA award, NSW Minister for Trade, Tourism and Major Events Stuart Ayres stated “this is great news for NSW and this win highlights how important the world’s largest festival of light, music and ideas is for our great State.

“The win reinforces the professionalism of Destination NSW’s marketing promotional activities and the success of how they work with partners to develop travel packages and other activities to increase awareness of and visitation to Vivid Sydney.

“The popularity of Vivid Sydney continues to increase with 1.7 million people visiting the festival this year on the back of this campaign. This included the sale of over 26,000 international Vivid Sydney travel packages with more than 11,000 packages sold to China.” The Pacific Asia Travel Association Awards recognise exceptional achievement in a range of activities in the Asia Pacific travel industry.

There were 269 entries from 83 travel and tourism organisations and individuals across the world in this year’s awards.

Other major award winners were:

PATA Grand Awards 2015

Marketing
Follow Me to Hong Kong
Hong Kong Tourism Board, Hong Kong SAR

Environment
The Success of Self-reliance
Jetwing Hotels Ltd, Sri Lanka

Heritage – Culture
Siam Niramit Journey to the Enchanted Kingdom of Siam
Ratchada Niramit Co., Ltd, Thailand

Education and Training
Tourism Academy at Community College Langkawi, Malaysia
Taylor’s University, Malaysia

PATA Gold Awards 2015

Marketing – Primary Government Destination
My Time for Hong Kong
Hong Kong Tourism Board, Hong Kong SAR

Marketing – Secondary Government Destination
Vivid Sydney
Destination NSW, Australia

Marketing – Carrier
With Vietjet, Saigon is closer
Vietjet Air, Vietnam

Marketing – Hospitality
RWS Moments Campaign
Resorts World at Sentosa, Singapore

Marketing – Industry
Disney Paint the Night
Hong Kong International Theme Park Limited, Hong Kong SAR

Marketing – Adventure Travel
Grab Your Dream
Cox and Kings Limited, India

Environment – Ecotourism Project
Proactive Roles of Wendekreisen Travel Ltd.
Wendekreisen, New Zealand

Environment – Corporate Environment Program
PLANET 21: Reinventing Hotels, Sustainably
Accor Asia-Pacific, Singapore

Environmental Education Program
Be G.R.E.E.N. Beyond El Nido Resorts
Ten Knots Development Corporation/El Nido Resorts, Philippines

Corporate Social Responsibility
A Journey of Sustainability
Banyan Tree Marketing Group, Singapore

Heritage – Culture – Heritage
Muziris Heritage Project
Kerala Tourism, India

Heritage – Culture – Culture
The Ultimate Travelling Camp, India

Education and Training
Thomas Cook Travel Quest
Thomas Cook (India) Ltd., India

Marketing Media – Travel Advertisement Broadcast Media
Taste Taiwan
Taiwan Tourism Bureau, USA

Marketing Media – Travel Advertisement Print Media
Korea Tourism Photo Contest Awards Winners 2014
Korea Tourism Organization, Korea ROK

Marketing Media – Consumer Travel Brochure
The Ultimate Travelling Camp, India

Marketing Media – E-Newsletter
The Front Desk
Jetwing Hotels Ltd, Sri Lanka

Marketing Media – Travel Poster
Visit Malaysia Year – Sarawak
Tourism Malaysia, Malaysia

Marketing Media – Public Relations Campaign
PNG Pop Up Village
Tourism Papua New Guinea, USA

Marketing Media – Social Media
I Hate Thailand
Tourism Authority of Thailand (TAT), Thailand

Marketing Media – Mobile Travel Application
My Hong Kong Guide
Hong Kong Tourism Board, Hong Kong SAR

Marketing – Promotional Travel Video
Discover Thainess
Tourism Authority of Thailand, Thailand

Marketing Media – Web Site
DiscoverHongKong.com Brand Rejuvenation
Hong Kong Tourism Board, Hong Kong SAR

Travel Journalism – Destination Article
Transcendence, Travel +Leisure Southeast Asia, July 2014
written by Holly McDonald, photographed by Lauryn Ishak
Travel+Leisure Southeast Asia, Thailand

Travel Journalism – Business Article
Rock Star Economy, Travel Digest, June 2014
written by Lorraine Thomson
Travel Digest, New Zealand

Travel Journalism – Travel Photograph
Mount Bromo, East Java Indonesia
By Yaman Ibrahim, Colours Garuda Indonesia Inflight Magazine, August 2014
Agency Fish, Indonesia

Travel Journalism – Travel Guidebook
Best of the Best: Philippines Coffee Table Book
Eastgate Publishing Corp., Philippines

Vivid Sydney is owned and managed by the NSW Government’s tourism and major events agency, Destination NSW.

14th July 2015 - PATA REPORT PUTS A FOCUS ON PRESSURES IN ASIA PACIFIC INDIGENOUS TOURISM

16th June 2015 - VIVID SYDNEY SHINES WITH RECORD NUMBERS

23rd May 2015 - VIVID SYDNEY PUTS A GLOW ON THE HARBOUR CITY