New Zealand regional tourism organisations supported to host events via funding boost

New Zealand regions which might not traditionally have seen a high volume of domestic tourists are being encouraged by the NZ Government to host events which will drive spending and activity in their communities.

The Government recognises the need to see visitors in regions outside main cities, and outside peak periods and that hosting exciting local events is one of the best ways to do this.

New Zealand Tourism and Hospitality Minister Louise Upston says opening a second funding round of $2.45 million for regional tourism will drive economic growth.

Minister Upston notes “we know a successful tourism and hospitality sector is crucial for growing our economy.

“Tourism is a crucial part of this Government’s focus on economic growth, with domestic and international tourism expenditure at almost $38 billion and supporting nearly 200,000 jobs

“I’m pleased to be announcing that regional tourism organisations will have a pool of $2.45 million to pitch to from the Regional Events Promotion Fund.

“Regions with big ideas can reach out straight away. As Minister, I’m always looking forward to working closely with the sector to help maximise the benefits of tourism and hospitality and support the workforce to grow.

“All ideas are up for discussion, as we reinforce the message that New Zealand is open for business and ready to welcome visitors from home and overseas.

“This is the latest in our push to support the tourism sector, including:

• $500,000 for marketing New Zealand as the ‘go now’ destination for Australians

• $30 million to support conservation visitor related experiences

• $9 million for Great Rides cycle infrastructure

• $3 million from the International Visitor Conservation and Tourism Levy to secure more business events for New Zealand

“2025 is our chance to reinforce the value of tourism and show what our humming, vibrant country has on show. New Zealand tourism is open for business.”

The first round of funding for the Regional Events Promotion Fund saw 132 events approved, with $2.375 million allocated.

Applications for the second round of funding are now open until 16th April 2025 with decisions expected to be made in May 2025.

Image. Cycling Great Rides. Credit Tourism NZ