New Zealand Government rolls out $50 million regional events fund

The New Zealand Government has announced further funding for a wide range of events and activities to stimulate domestic tourism.

Contracts have now been signed with all nine of New Zealand’s Regional Tourism Organisations to enable the $50 million Regional Events Fund to be distributed around the country.

Confirming the new funding, New Zealand Tourism Minister Stuart Nash stated “event organisers and tourism operators from Northland to Southland will benefit from the events outlined in the plans from their regional organisations

“Before COVID19 around 60% - $24 billion - of tourism spending was from domestic travellers getting out and experiencing their own backyard. Kiwis also spent a further $9 billion on overseas trips every year. We are working to catch a portion of that spending while our borders remain closed to keep us safe from the global pandemic.

“Northland and Auckland, which received the largest investment, will use their $19 million by allocating funding for significant major and business events that will supplement existing programmes and strategies across Auckland and Northland.

“Foodies might find themselves flocking to Hawke’s Bay as the region aims to develop a seasonal calendar for food-focused events.

“Wellington and Wairarapa are also working together to give Kiwis more reasons to visit year round. Nelson and Marlborough are looking to increase visitor numbers by offering multi-day events.

“Overall, we can expect to see a range of exciting activities and events to tempt New Zealanders to travel between regions from autumn onwards. Work to support and rebuild the tourism and hospitality sectors remains ongoing.”

Tourism Aotearoa annual TRENZ Conference will also receive $2 million from the funding package.

Image: The recent Soundsplash 20th anniversary festival.