New Sydney gym turns away from mirrors, music and TV

A recently opened fitness centre in the Sydney suburb of Redfern has turned its back on loud music, plasma TV screens and wall-to-wall mirrors.

The Lift Performance Centre delivers a fusion of modern gymnastics training, classic weightlifting, modified strongman with a purist strength and conditioning approach.

The ‘back to basics’ approach of Lift Performance Centre owner Cato Rutherford has gained considerable attention in the Sydney media.

Rutherford told the Sydney Morning Herald "I can't think of a more useless thing in the weights room than a mirror, which is going to distract you from moving.

"It's important that, when we do spend 45 minutes to an hour doing something that's healthy, that we don't attempt to distract ourselves as we do it."

Housed in a 120 year old brick building, the Lift Performance Centre’s simple approach extends to its feel and fit out with natural light, 5 metre  high ceilings, exposed ceiling beams and brick walls.

Within, a design by Sydney-based OMG Projects has fitted out the gym and cafe with modern fittings and lighting while equipment includes thick rotating grip Pro Dumbbells; specialty bars and machines from Watson; competition weightlifting and powerlifting bars and plates, and specialty racks and bars from Eleiko of Sweden and high performance plate loaded and pin loaded machines, pivot and adjustable benches, racks and lifting platforms from Atlantis.

In addition, a custom gymnastics fit out features parallel bars, competition rings, wall bars and much more from Gymnova in France.

A statement on the Centre’s website explains “our programs are individual, periodised, structured, and driven by the results from regular testing and feedback from the client.

“It is the clients/athletes requirements that drive our program design, not our beliefs, previous successes or our egos.

“These training methodologies align with our in house complimentary health providers combine to produce a truly holistic approach to health, happiness and high performance.

“Lift Performance Centre is staffed with industry leaders hand picked and head hunted for their devotion for health and their ability to inspire others with their passion.

“Our mission is to provide a team culture of passion and excellence that leads by example, and inspires our community to fulfil their own health and high performance goals.”

For more information go to www.liftperformancecentre.com.au

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