New Quayclean brand identify invites clients and staff to 'Experience More'

Leading venue services company Quayclean Australia has today unveiled a new brand identity designed to reflect the company’s growth and versatility as it enters a new, exciting era of tailored client services.

The bold, clean, and vibrant brand marks a new chapter of development as the company move towards a full range of expertise and skills highlighted in its new, emotive ‘Experience More’ tagline.

The new brand identity has a range of versatile applications to reflect its suite of outdoor, digital, printed, social media and consumer assets.

The new brand identity will be progressively unveiled in coming weeks commencing with staff wearing new branded uniforms at the 2021 Sydney Royal Easter Show which commences at the Sydney Showgrounds today.

Advising that the new brand identity celebrates the evolution of the company and will appeal to a broader range of clientele and industries, Quayclean Chief Executive, Mark Piwkowski stated “the business has changed dramatically over the last 10 years with the most obvious change being the growth in directly employed team members and the expansion of our customer base across Australia.

“We needed to ensure our brand reflects our team and these changes, plus our desire to showcase our range of services in new industries.

“During 2020, the team was able to demonstrate flexibility in how we work with our clients, and how we delivered innovative services and solutions while focusing on our people and their passion for what we do.

“In recent years, we have expanded our services portfolio with the introduction of high window and difficult access cleaning, waste and sustainability management, painting and property maintenance services.

“The outbreak of the COVID-19 epidemic allowed us to establish Quay Supply Network and, more recently, we created the Quay Academy to train, mentor, and develop leadership talent from within the Quayclean team.”

Quayclean will conduct a series of national staff launches where the new brand identity will be revealed together with the presentation of new uniforms to staff.

Piwkowski added “Quayclean’s people are at the forefront in representing the brand and company culture, and they play a key role in building the company’s identity.”

Quayclean employs over 1800 full-time, permanent part-time and casual labour personnel across Australia.

The company services over 215 major public sites including the Sydney Opera House, Melbourne Racing Club, Perth Zoo, Sydney Olympic Park, Marvel Stadium, Adelaide Oval, VenuesWest, the SCG and the Gabba, plus over 20 private schools.

Established in 2002 by brothers Sash and Loui Petrevski, its first customers were local councils, aquatic and recreation centres where it provided niche facility cleaning services.

The company worked with chemists to develop its own patented specialised chemicals which address aquatic tiles and surfaces.

In 2006, it was awarded two venues contracts for the 2006 Melbourne Commonwealth Games before the company expanded nationally to service a range of major stadia, international events, public sites, and private schools.

To contact Quayclean, click here to view their entry in the Australasian Leisure Management Supplier Directory. 

Images show Quayclean's new branding.