Australasian Leisure Management
Dec 19, 2017

New key appointment for Dubai Arena

Ahead of its opening in 2019, the AEG Ogden managed Dubai Arena has announced the appointment of entertainment and sports business executive, Douglas Waller to a key strategic role.

Waller joins the venue as Chief Operating Officer, with a primary focus on the commercial and partnerships side of the business.

Announcing the appointment, Dubai Arena Chief Executive, Guy Ngata said Waller brings significant experience at the highest levels of commercial partnerships negotiations and finance management to the venue.

As a Vice President at International Management Group (IMG) for the past three years, Waller has worked closely with the organisers of the Expo 2020 Dubai to develop and execute a highly successful global sponsorship program.

Prior to that appointment,  Waller served as the Head of Sponsorship and Licensing for the International Cricket Council (ICC) in Dubai for five years where he was responsible for the sale of commercial rights and management of ICC’s key commercial relationships.

Ngata explained “Doug’s commercial experience and leadership in the sports and entertainment space together with his thoughtful decision making and proven leadership makes him a tremendous acquisition for the Dubai Arena team.

“In addition, his 10 year’s experience working and living in Dubai has given him a sound understanding of the local culture, not to mention a strong business network.”

Waller is looking forward to his new role and to be joining the AEG international family, from the beginning of 2018, stating “the entertainment and sports worlds are changing rapidly and the Dubai Arena will be a clear choice for new and exciting properties looking to enter or expand their presence in the MEA region.

“The Arena offers residents and visitors to Dubai, a world class environment to experience live entertainment and sport, befitting a progressive and global city like Dubai. 

“Through its sponsorship, digital media and hospitality offerings, the Arena provides the Middle East business sector with an attractive asset for developing brand recognition and customer engagement.  “I am very excited to be joining a highly experienced leadership team that will support MERAAS in delivering this world-class facility to the people of Dubai and the entertainment capital of the Middle East.”

AEG Ogden will operate the 17,000 seat Dubai Arena on behalf of Dubai-based holding company Meraas.

Images: Douglas Waller (top) and how the interior of the new Dubai Arena will look when complete (below).

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