New Attraktions technology confirmed for new Malaysian visitor location

Attraktion!, the Austrian inventor of media-based attraction formats, has confirmed that it is install three of its products at a new visitor attraction in Malaysia.

Operated by Magnificent Empire, a subsidiary of Richard Koh’s Only World Group, The Top will be a 27,800 metre² destination on the 66th floor of a skyscraper at Penang Island comprising a 360 degree observation deck and the world’s highest sky bar.

Other features will include a ‘Celebrity Avenue’ together with food and beverage (F&B) and retail outlets.

As its contribution to the project, Attraktion! will provide a 48-seat 5D Dome, 40-person capacity Sea Explorer 5D tour and also a Playoke Dance & Kids unit where visitors can get fit and have fun as they dance along. The latter will feature popular music clips as well custom content including The Top’s mascots George & Pearl. Projection hardware will be delivered by Barco from Belgium.

Only World Group Chief Executive Koh explains “we are delighted to bring innovative new attractions to our market and collaborate with Attraktion!”

Only World Group’s varied portfolio of leisure interests also includes Malaysia’s only Ripley’s Believe It Or Not! outlet, the Wet World waterpark, various FECs/play centres, F&B concepts, spas, wellness facilities and other businesses.

The deal between OWG and Attraktion! was signed at the recent Euro Attractions Show in Gothenburg, Sweden, and forms part of a US$100 million general collaboration agreement for the two companies to work together in the region.

The first two attractions will open at The Top when it welcomes its first guests at the end of this year, with the 5D Dome expected to follow in February.

Attraktion! Chief Executive Markus Beyr added “we see The Top as the bright start of our collaboration with OWG for the region.”

Attraktion! GmbH creates exceptional media-based attractions for the entertainment, leisure and retail industry. Attraktion! also produces films and games with its own CGI studio team. For more information go to www.attraktion.com

Only World Group is a leading developer and operator of leisure and F&B facilities in Malaysia. For more information go to www.owg.com.my

Images: Attraktion!'s Playoak (top) and Sea Explorer 5D (below).

17th August 2015 - MALAYSIAN ATTRACTIONS OPERATOR PREPARES STOCK MARKET LISTING