Myzone launches new brand identity

Leading wearable fitness technology solution Myzone has unveiled a fresh brand look.

Established in 2011, the company has seen significant year-on-year growth, making ‘wearable tech’ relevant and user-friendly for fitness facilities operators and end users.

With a host of followers and influencers driving the brand, Myzone is now setting out a clear brand strategy including its values, mission, and personality.

Gemma Bonnett-Kolakowska, Myzone’s Global Marketing Director explains “Myzone has developed rapidly and continues to do so, launching, even more, app features and ensuring that Operators and users can fully connect and integrate with everything that Myzone offers.

“Creating tighter brand direction and purpose ensures that there is cohesion and focus for everyone involved in Myzone.

“The new look has created a fresh and clean feel making the brand more appealing and showing its commitment to be a leader and modern in its thinking”.

The new look will become apparent in Myzone’s content and collateral into 2018 with a gentle transition of change.

Myzone founder and Chief Executive Dave Wright (pictured) is very proud of what Myzone has achieved to date, and this re-brand is part of the Myzone journey in its growth.

Wright explains “with more than 5,000 registered facilities in 38 countries, Myzone has seen tremendous success in the fitness industry.

“Since launching in 2011, Myzone has taken the term ‘wearable technology’ and made it relevant to its networks within the fitness industry.

“In the beginning, the brand invested heavily in its product, delivery and people. Now, Myzone is looking to achieve a more appealing brand identity, brand mission, and brand values; while also reflecting professionalism and commitment to its position within the wearable tech space.

“Myzone’s success is predominantly due to the ability for club owners to access user data (unlike other consumer wearables), the ability to deliver challenges locally, the ability to leverage gamification in a club setting and ultimately the ability to achieve improved retention through the platform.

“Myzone is reshaping its brand to continue its success by appealing to the average club owner, trainers and end users. By creating this closed-loop ecosystem, Myzone will ultimately be delivering a solution that allows everyone to achieve regular physical activity.”

To contact MYZONE click here to view their entry in the Australasian Leisure Management Supplier Directory. 

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