Technogym's mywellness key receives FIBO 'Health Innovation Award'

Technogym's mywellness key has received the prestigious 'Health Innovation Award' at the recent FIBO 2011 - the leading European trade show for fitness and wellness.

mywellness key is a portable device that measures the physical activity performed every day by the client, stimulating them to increase their activity day after day, and therefore increase their well being. Based on their lifestyle and personal parameters, the key will assign a daily activity target, that will motivate them to do more physical activity and improve themselves.

Throughout the day the key will measure the intensity and duration of the physical activity performed, both during the normal daily routine and during workouts in the gym. mywellness key is able to monitor every single movement of the client, who will wear it every day, everywhere, providing him/her with immediate visual feedback, through a bar that has to be filled.

The more the user moves, the more 'moves' they gain (the move is the unit of measurement used by the system) and the faster the bar will fill, showing that s/he has reached his target.

Inside the club, mywellness key allows clients to activate the Technogym machines on their personal training program and save the results that will contribute to achieving his daily target. mywellness key is also fitted with a USB support, to upload the lifestyle data on mywellness.com.

mywellness key is not just a product, but is an additional business opportunity for clubs, that can offer their clients a complete package of personalised services that go beyond the simple membership. They can be followed and motivated in achieving their results both inside and outside the club.

mywellness key can also provide clubs what they want to differentiate their offer, with a new service: coaching. Aimed at the intermediate bracket of clients that cannot access the personal training service but, at the same time, are not fulfilled by the free activity in the gym, the new key will allow the club to configure coaching packages to follow these clients and help them in achieving their objectives.

For more information, contact Technogym Australia on 1800 615 440, E: info.au@technogym.com, www.technogym.com/au

23rd April 2009 - FITNESS INDUSTRY FLOCKS TO GERMANY