Mixed Growth in NZ Spas

Spa industry revenue in New Zealand has grown 72% over the last five years according to a report by Intelligent Spas.
According to Intelligent Spas Managing Director Julie Garrow, "this third survey of New Zealand spas found although the industry has grown overall in terms of spa numbers, employment and revenue, average annual revenue per spa has decreased over the last five years. The new financial benchmarks included in the report empower spas to accurately analyse the state of their business in comparison to the competitive marketplace and modify their operations to improve and maintain their performance."
Key findings from Intelligent Spas' New Zealand Spa Benchmark 2002-2010 are:
* Spa numbers have grown 88% over the last five years;
* Of the 141 spas operating in New Zealand, 77% were day spas and 23% were destination spas co-located with accommodation;
* The spa industry employed 911 people during 2007, a growth rate of 37% since 2002 ; and
* Spas collectively generated revenue of NZ$65 million an increase of 72% since 2002.
The Report includes updated financial benchmarks for revenue and employment plus valuable benchmark ratios such as daily revenue per spa, revenue per square metre and employees per treatment room.
For details go to

www.intelligentspas.com