Australasian Leisure Management
May 13, 2013

Million dollar attractions contracts agreed at DEAL 2013

Organisers of this year's DEAL (Dubai Entertainment, Amusement and Leisure) exhibition have reported a 19% increase in the size of the event, along with exhibitors accumulate a number of million dollar business deals due to the presence of quality trade visitors from across the region.

On an exhibition floor that featured 272 exhibitors from across 33 countries, and over 5,753 trade visitors, million dollar contracts were agreed for equipment, rides and other innovative products and projects.

The Middle East's annual focal point for stakeholders in the amusement and attractions industries looking for a successful entry or greater growth in the region's markets, DEAL saw innovative products showcased 5D and 7D cinemas, the latest family entertainment centre equipment, video games, redemption games, children's rides, prize machines and many other innovative offerings.

Abdul Rahman Falaknaz, Chairman of Expo organisers International Expo-Consults (IEC) explained "we have observed that there is a renewed energy in the industry and it is on an aggressive growth path.

"We are confident that the region will soon witness state-of-the-art amusement and entertainment experience as a result of the innovative products that were showcased at DEAL. We are also delighted to see that our exhibitors have signed multi-million dollar contracts during the show and we are sure that this will keep them busy till DEAL 2014.

"We saw several exhibitors approaching us for a larger space next year. That shows the confidence in our show and the industry. I would like to once again thank all our exhibitors and partners who have supported and trusted us throughout this journey. We grew organically and today it has become one of the largest platforms in the Middle East for entertainment and leisure industry."

Exhibitor Prakash Vivekanand, Managing Director of Amusement Services International LLC (ASI) added "we have been part of the DEAL show for over 15 years.

"This year was a promising one for our industry as most amusement operations have registered a growth in revenue and footfall year on year. We are expecting 12 to 15% growth in business in 2013 and similar growth in 2014 as orders from Dubai and the GCC will gather momentum."

Rainbow Productions Sales & Marketing Director Simon Foulkes explained "we have been participating at DEAL for the past seven years (and) I'm pleased to say that DEAL 2013 has delivered for us.

"During the Show we secured a partnership with a client in Lebanon, we cemented relationships with many existing clients in the region and also made many more new contacts than we'd anticipated. For Rainbow Productions, DEAL continues to prove its worth. From our exhibition stand we are able to showcase our high-quality mascot costumes and entertainment services to visitors from the Middle East and, increasingly, other regions."

DEAL 2013 was staged at the Dubai World Trade Centre from 23rd to 25th April and welcomed large gathering of key players and visitors representing the amusement industry from across the Middle East, Africa, Europe, USA and Asian countries.

Expo organisers IEC are a division of United Arab Emirates's multi-faceted business conglomerate - Falak Holding

DEAL 2014 is scheduled to be held between from 8th to 10th April 2014 at the Arena Hall in the Dubai World Trade Centre.

For more information on DEAL go to www.themeparksdubai.com

Image: Dubai World Trade Centre

6th December 2011 - DEAL 2012 PROVIDES A GATEWAY TO THE MIDDLE EAST’S MULTI-BILLION THEME PARKS INDUSTRY

11th April 2011 - NEW WAVE OF WATER ATTRACTIONS UNVEILED AT DEAL

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