Australasian Leisure Management
Jul 30, 2019

Melbourne Fitness Show looks to share insights into fitness, health and wellness

Returning to Melbourne for its 6th year, the Melbourne Fitness Show, held at Melbourne Convention and Exhibition Centre on 26th and 27th October 2019, is set to promote the latest in fitness education, technology, health foods, sports nutrition, group fitness and fitness apparel.

The event will showcase the biggest trends that are continuing to emerge in the health and fitness world for 2019. These include strength training, body scanning and measurement devices, vegan and sustainable/ethical brands (which will continue to feature and gain in mainstream popularity), boutique fitness, group training and high intensity interval training.

Director of The Fitness Show, Shaun Krenz, explains "we have had two amazing shows already this year in Sydney and Brisbane. We are excited to now finish off 2019 by bringing the show to Melbourne, which will be another event of several passionate communities all coming together under the one common theme of fitness. Set to feature over 100 exhibitors showcasing the latest and greatest that Fitness has to offer, Melbourne Fitness enthusiasts should brace themselves for the ultimate fitness experience.”

Australia as a nation continues to have a huge appetite for fitness, with research indicating that by 2022/23 fitness industry revenues will grow to $2.4 billion. The aim of the Fitness Show is to feed this appetite in a positive way, by creating a supportive and inclusive space, housing the best players in this sphere under one roof.

The event provides the opportunity for attendees to be inspired and educated about all things fitness and wellness relayed by the best in their fields. The show attracts not only industry professionals and hardcore fitness lovers, but the mainstream fitness audience too, who are keen to follow an active lifestyle and learn more.

High-profile fitspo talent announced so far include Laura Henshaw, Steph Claire Smith, Andrew Papadoupolus, Chontel Duncan, Dannibelle, Dann Conn and Ellice Whichello with more to be announced in the lead up to the event.

Visitors will be able to listen to expert talks, workout with their favourite influencers and meet and greet with each special guest.

Major exhibitors released to date include Blue Dinosaur, YoPRO, Halo Top, Happy Way, Spartan Race Australia, Chemist Warehouse, Goodlife Health Clubs, Musashi, PranaOn and many more!

To ensure the show appeals to its multi-faceted audience, the Fitness Show will be offering two different zones at the event:

Strength: Opportunities to meet the greatest bodybuilders and fitness influencers. Learn new splits, movements and discover the gains you’re going for in the ultimate weekend at the Fitness Show. Activations will include Muscle Beach, a fully equipped “Venice Beach” style gym set up, where visitors will witness live workouts from some of the biggest names in fitness. The Muscle and Model Stage will be back once again (home to ICN championships), showcasing the best in natural muscle and sport modeling. Additionally, there will be a Powerlifting Arena and Calisthenics Playground.

Active: Mindfulness, physical health, wellness and a bit of cheeky shopping combine in the Active Zone at the Fitness Show. The Fit-Fest Stage, sponsored by YoPRO, allows visitors to participate in a workout led by fitspo influencers. The Wellness Hub, sponsored by YoPRO, offers free health & wellness seminars and cooking demonstrations from Australia’s leading ambassadors and influencers. Also, new for 2019, Spartan Australia will bring their obstacle course to life on the show floor for aspiring Spartans to try!

Fitness Show Melbourne is open to trade and the general public on 26th and 27th October 2019 from 10am yo 5pm daily at the Melbourne Convention and Exhibition Centre .

Click here for more information in the Australasian Leisure Management industry Calendar.

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