MediaWorks and Channel Nine to launch new entertainment partnership

MediaWorks has signed a deal with Australia's Channel Nine to run a New Zealand version of its successful Nine Live business.

MediaWorks Nine Live will produce a range of live events featuring top international and local content. Initially focused on theatre, music and exhibition events, the organisation will benefit from the combined capabilities of two of Australasia’s leading media entertainment brands.

The link will see Nine Live’s access to unique global content and expertise in touring complemented by MediaWorks’s unique media assets, and in-depth understanding of New Zealand audience preferences. The new company will also extend the current MediaWorks entertainment brands with tours and events, building a deeper connection between brands, advertisers and audiences.

MediaWorks Nine Live will leverage the unmatched promotional platform of MediaWorks’s TV, radio and digital assets, which include many of the biggest music and entertainment brands in New Zealand, and have a combined reach of 3.8 million people (97% of the population).

Initial promotions will include the Ice Age exhibition, an NFL ice hockey team and the Celtic Girls musical show.

Introducing the partnership, MediaWorks Chief Executive Mark Weldon says the deal will bring previously inaccessible entertainment events to New Zealand.

Weldon explained “Nine Live is the leader in the live space in the Australian market, and the breadth and reach of MediaWorks’ platforms, and our expertise in the music and entertainment space, make this a natural fit.”

Nine Live Chief Executive Geoff Jones added “we are thrilled to be partnering with New Zealand’s leading media brand, Mediaworks, on this exciting new venture.

“We look forward to developing innovative and game-changing integrated solutions to bring the best in live entertainment to New Zealand audiences, a model that has been very successful for us in Australia.”

MediaWorks Nine Live will launch under the management of respected entertainment professional Tracy Magan.

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