SweatWorks appoints Alex Peacock as Chief Commercial Officer

SweatWorks - a US based leading digital technology agency for the fitness and wellness industry – is expanding its executive team with the appointment of industry veteran, Alex Peacock, as Chief Commercial Officer.

Founded in 2012, SweatWorks is focused on delivering bespoke digital software and hardware products to leading fitness brands and events. In addition to custom websites and mobile and wearable apps, SweatWorks designs and develops state-of-the-art fitness focused hardware solutions for consumer and commercial settings.

With 20 years’ experience building and scaling companies in the fitness technology sector, Peacock was previously Chief Executive of Netpulse, a leading provider of branded fitness apps, which was acquired by EGYM in 2018. Prior to Netpulse, Peacock established and led Zoom Media’s operations in Europe for 10 years.

SweatWorks founder and Chief Executive, Mohammed Iqbal notes “SweatWorks is currently experiencing the fastest growth in our history. Alex’s expertise is exactly what we need as we continue to scale and expand our business internationally, and we’re delighted to welcome him to our executive team.”

Peacock added “there has never been a more critical time for fitness brands to embrace digital. SweatWorks has been delivering transformative digital experiences to some of the biggest brands in fitness for almost a decade and I’m thrilled to be joining such a talented team. I look forward to working with new and existing clients to deliver best- in- class products to their consumers.”

SweatWorks clients include JP Morgan, Nike, Virgin Sport, Bose, SoulCycle, Equinox, Myx fitness, Cityrow, CLMBR and AARMY.

For more information about SweatWorks, please visit www.sweatworks.net