Life Fitness Australia partners with Fitbench
Life Fitness Australia has added Fitbench to its portfolio of premium fitness brands. The all-in-one, space-efficient workout bench creates individual workout stations for exercisers, typically equipped with dumbbells, kettlebells, a slam ball, and Fitbands (varies based on specific model). It features a soft-closing, eight-position elevating top for exercise variety, and also can be used for box jumps and battle rope work.
In pandemic-impacted gyms, personal exercise space is valuable real estate, so equipment that boasts extreme efficiency by way of physical footprint and quick and simple transitions between exercises is a smart investment that pays dividends.
Paul McClure, Managing Director of Life Fitness Australia notes “we are excited to partner with Fitbench to bring this game-changing innovation to the Australian fitness market. Whether for a fitness facility, studio, or home, Fitbench adds a versatile, compact training solution.”
With all tools conveniently at one’s fingertips, the Fitbench facilitates functional small group and individual workouts with rapid, safe exercise transitions. The original, patented workout bench since 2016, Fitbench today remains unrivaled for its stability, durability, and safety.
Tyler Danen, founder and Chief Executive of Fitbench adds "a huge thank you for this opportunity to be part of the prestigious lineup that accompanies Life Fitness. The experience and clout of the LF Australia team will be a monumental shift for Fitbench in the Asia-Pacific region.”
Life Fitness Australia will distribute three of the company’s six models: the flagship, fully loaded Fitbench One; the ultra-space-efficient boutique Fitbench Studio; and the Fitbench YBellL, which includes five sets of 4-in1 YBells that function as a dumbbell, kettlebell, double-grip medicine ball, and push-up stand.
Life Fitness Australia is the exclusive distributor of Life Fitness, Hammer Strength, Cybex, and Indoor Cycling Group. Established in 1997, Life Fitness Australia has offices in six states with over 100 employees nationally.
More information on FitBench at www.lifefitness.com.au/fitbench/
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