Legoland Shanghai releases visitation report from first month of operations

​Legoland Shanghai Resort has released a report on its first month of operations, showing that the attraction has prioritised visitor experience since its grand opening, with 70% of visitors being families with young children.

Over the past month, the park has achieved remarkable results across all areas. As a destination designed especially for families with children aged two to 12 years, it has seen families with preschool and primary school-aged children become the dominant visitor group since opening, accounting for more than 70% of total guests - a proportion that continues to grow.

In the first month of operations, nearly 1,000 creative building activities were held, attracting more than 12,000 youngsters. Across the park's eight themed lands, there are 13 themed building experience zones, with the Police HQ and Spinjitzu Training proving especially popular, receiving nearly 40,000 visitors in the opening month.

The attractions and performances have been equally popular.

Miniland, which features miniature city landmarks constructed using more than 20 million Lego bricks, has been one of the resort's most popular attractions. This indoor exhibit has simulated 1,800 ‘days and nights’, with the model maglev trains completing 16,200 round trips and the mini Shanghai Mercedes-Benz Arena hosting 8,200 ‘concerts’.

Explaining that during unprecedented heatwave of recent month, the attraction refined its strategies and implemented various crowd control measures, reducing visitors' wait times and heat exposure to ensure comfort, Chen Jie, General Manager of Legoland Shanghai Resort, advised “Legoland Shanghai Resort is a family-themed park where visitor satisfaction is our top priority.”

She noted “as a newcomer to the market, Legoland Shanghai Resort still has much to learn.

"Yet we take great pride in our unique offerings, which deliver special value to visitors - especially families.

“The overwhelming amount of support and feedback we've received has warmed us even more than this summer's heat. We're deeply grateful and will keep striving to make Legoland a destination families return to again and again for joy-filled experiences."

According to the report, continuous optimisation efforts have kept average wait times for most attractions under 30 minutes. This has allowed parkgoers to better enjoy their visits and experience a greater number of attractions. Reducing wait times and enhancing experiences became the primary goal during the resort's first month of operations.

The report says the park offers a variety of ticket and retail price combinations with multiple family package discounts, such as the summer parent-child play packages.

Meanwhile, in conjunction with the Shanghai Tourism Festival Vacation Summer, the park is currently offering a 50% discount on food and beverages during the summer vacation.

In its first month, the Hungry Dragon Chef Restaurant and Bricks Family Restaurant became popular choices. Popcorn served in Legoland character buckets and soft drinks in Legoland character commemorative cups were among the best selling items. In retail stores, the three most popular items were the Ollie plush keychain, Ninja double katanas and Build a Minifigure.

The Legoland Hotel also received high praise, especially the Lego Monkie Kid-themed rooms that are often fully booked. In addition, the hotel offers special activities like nighttime pajama parties, adding extra fun for families staying there. Its services have also effectively encouraged longer stays and multiple visits during a single trip.

Situated in Fengjing, Jinshan district, the Legoland Shanghai Resort is China's first and the world's largest Legoland. The new theme park and hotel cover 318,000 square meters and feature eight themed lands with 75 interactive rides, shows and attractions, along with thousands of Lego models built from more than 85 million bricks.

Images: Guests at Legoland Shanghai Resort. Credit: Legoland Shanghai Resort.