Australasian Leisure Management
Apr 4, 2025

Legoland Shanghai Resort announces ticket pricing ahead of mid-year opening

Preparing for opening as of the middle of 2025, Legoland Shanghai Resort, China's first Legoland, has this week announced its ticketing.

The new attraction, set to become the world’s 11th Legoland - the largest Legoland in Asia and the largest at its opening in the world -

The resort will use a six-tier ticket system. Prices start from 255 yuan (US$35.07) for children and 319 yuan for adults during off-peak season. The top prices are 479 yuan (US$65.90) for children and 599 yuan (US$82.40) for adults for busy periods during major holidays.

Designed for children aged from two to 12 years and their families, it features more than 75 interactive rides, engaging shows, and attractions. Ride installation is currently 80% complete, with 12 out of 24 already in the commissioning phase.

As reported by China’s Global Times, the Northern Hemisphere summer opening of Legoland Shanghai Resort marks another step in the expansion of foreign-invested amusement parks in the country as international firms tap into China’s vast consumer market.

Warner Bros has partnered with Jin Jiang International Holdings Co., Ltd., Chinese travel and hospitality conglomerate, to build a Making of Harry Potter studio tour at Shanghai Jinjiang Action Park.

Scheduled to open in 2027 with a 2.8 billion yuan (US$636 million) investment, the Harry Potter attraction will be the first of its kind in China and the third in the world.

Adding to Shanghai's theme park and attractions, an outdoor Peppa Pig theme park is also in the pipeline, which aims to be an international family-friendly attraction with immersive cultural tourism.

Xinhua News Agency reported that the Chinese Government has pledged to accelerate landmark investment projects and step up efforts to foster new forms of cultural business and vigorously develop the tourism industry, according to the 2025 Government Work Report.

Zhang Yi, Chief Executive of the iiMedia Research Institute, told the Global Times that the confidence of international parks in China stems from its huge and steadily growing consumer market.

As China's per capita GDP continues to grow, consumers' demand for cultural and entertainment activities has increased significantly. The huge market demand provides a solid foundation for investment, enabling foreign-funded enterprises to see the potential for investment returns.

Image: Legoland Shanghai Resort. Credit: VCG.

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