Kooyong Classic tennis tournament returns to Melbourne after one-year hiatus

Long-standing fixture on the summer tennis calendar, the Kooyong Classic, is making a grand return, bringing world-class tennis back to Melbourne after a one-year hiatus.

The Kooyong Classic announced its first media partnerships with GRUP MEDIAPRO and a free-to-air broadcast deal with SBS, marking the beginning of a new chapter for this prestigious event.

The tournament is set to reignite excitement among fans and players alike, reaffirming its reputation as a premier lead-up event to the Australian Open. Kooyong was home to the Australian Open from 1972 to 1987.

The Kooyong Classic will return to the historic Kooyong Lawn Tennis Club in Melbourne from 13th-15th January 2026, showcasing an exciting lineup of international tennis stars.

Tournament Director Peter Johnston said that there is a real sense of excitement about the tournament’s return and added “fans have missed it, and this is an opportunity to reinvigorate the event while staying true to its tradition.

“These long-term partnerships aim to expand the tournament’s global reach, elevate fan experience, expand digital content, and innovate marketing initiatives.

“As part of the partnership with SBS, Australian audiences will enjoy nearly 20 hours of free-to-air coverage across TV and digital platforms."

“This expanded coverage ensures that tennis fans across the nation can enjoy world-class action from the Kooyong Classic like never before.

“We are building new collaborations with some fantastic brands, ensuring the tournament’s continued growth and success.”

The partnership with GRUP MEDIAPRO will give fans access to exclusive behind-the-scenes, interactive features and enhanced live streaming.

“We look forward to delivering an unforgettable experience for both players and fans and bringing in new partnerships in the coming months,” Johnston said.

Lars Heidenreich, Managing Director at GRUP MEDIAPRO, said that this partnership will enhance live broadcasting and digital engagement and create innovative experiences for tennis fans worldwide.

Heidenreich enthused “we are thrilled to be working with the Kooyong Classic to take the iconic tournament forward with a fresh vision.”

These partnerships mark a significant milestone in the tournament’s evolution, promising an unparalleled viewing experience for tennis fans worldwide.

Image. Kooyong Classic 2023 at Kooyong Lawn Tennis Club Credit: Kooyong Lawn Tennis Club