Insurer provides incentives for healthy lifestyle behaviour

AIA Australia (AIA) has launched incentives for life insurance customers showing healthy behaviours as part of its retail insurance offering.

AIA is offering Healthier Life Reward, part of the 2023 update of its Priority Protection portfolio, to new customers who are non-smokers with a body mass index of 18-26, take up the AIA Vitality wellbeing program, and have no medical loadings on their policy.

Additionally, the reward will provide customers with a 2.5% discount on lump sum premiums for the life of the policy if the customer remains an AIA Vitality member. It will also provide an increased discount of up to 17% on eligible bundled products.

Introducing the incentive, AIA Australia Chief Executive and Managing Director, Damien Mu stated “we know that there are five key factors that people can focus on to reduce their risk of chronic disease - these are smoking, drinking alcohol, nutrition, physical activity, and our interaction with the environment.

“The Healthier Life Reward is one of the many ways that we want to incentivise Australians to make the best choices for their health.”

Image courtesy of Sunshine Coast Regional Council.