Incrementum Advisory Group makes General Manager - Consumer appointment

Incrementum Advisory Group have announced the appointment of James Green to the newly created role of General Manager - Consumer.

Green joins the Melbourne-based consultancy after several years of experience working with the Richmond Football Club, Melbourne Storm, Melbourne Football Club and most recently, global sport and entertainment company - Octagon.

Noting that, across his various roles, Green has been involved with many of the biggest and most successful consumer programs in Australian sport, Incrementum Advisory Group Director Cain Liddle stated “expanding our consumer services to our many elite sporting clients has been a key priority for us for some time and we are extremely happy to have secured the services of James to support in this expansion.

“Our methodology at Incrementum Advisory Group is very much about diagnosing opportunities and issues and working with our clients on the development of strategies to capitalise on these opportunities.

“But, the most unique part of our services is the heavy support through execution, using our many years of experience, to give the strategy the very best chance of success.

“We feel James is very well placed to support in this execution and help us continue to grow this pillar of our business”

Stepping into the new role, Green (pictured) commented “I have watched on with interest as Incrementum Advisory Group has grown over the last few years.

“The expansive blue-chip Australian sporting client list made this role very attractive to me and I am looking forward to using my localised experiences from a number of elite sporting clubs combined with my global consultancy experience with Octagon, to expand our consumer services to our existing and future clients”

Green’s first project will be to lead Incrementum Advisory Group’s partnership with Melbourne City Football Club, one of the City Football Groups most successful clubs.

Incrementum Advisory Group and Melbourne City recently agreed a three-year contract which will see Incrementum implement the full suite of consumer services to grow membership, improve member experiences and, ultimately, deliver increased consumer revenues to the Club.

Incrementum Advisory Group have also supported the Brisbane Broncos, North Melbourne Football Club, Adelaide Football Club, Perth Scorchers, Western Bulldogs and Brisbane Lions with their significant consumer growth over the past few seasons.

For more information, email: service@incrementumadvisory.com.au