IAAPA to present professional development events at Asian Attractions Expo 2017

The International Association of Amusement Parks and Attractions (IAAPA) is to stage a series of professional development events in association with the upcoming 2017 Asian Attractions Expo (AAE).

Coinciding with AAE, which is being staged at Singapore's Marina Bay Sands from 13th to 16th June, the event will feature the IAAPA Safety Institute, the IAAPA Institute for Attractions Managers and a range of education sessions.

IAAPA Institute for Attractions Managers
11th to 13th June 2017
Location: Marina Bay Sands, Singapore
The IAAPA Institute for Attractions Managers is the attractions industry’s premier development program for professionals with five or fewer years’ experience in operations management.

The intensive two-and-a-half-day program is designed with a blend of classroom instruction led by industry experts, case study examinations, and small group presentations. Participants receive a detailed workbook with additional references and online support material.  IAAPA Institute for Attractions

Managers participants will leave with a solid understanding of the key disciplines and processes required to manage a successful attraction.

The institute covers the following five core subject areas: 

1. Attractions Finance: managing capital, expense and revenue budgeting, and other financial tools.
2. Attractions Marketing: marketing, media relations, advertising, group sales, and public relations.
3. Attractions Leadership: human resources development strategies
4. Facility Operations and Safety: industry regulation, facility management best practices, and crisis management.
5. Attractions Revenue Operations: food and beverage, merchandise, pay-per-experience attractions, and rental services revenue.

Faculty members are drawn from across the industry in Asia, Australia, and the US and include:

• Shaun McKeough, ICAE, Vice President, Head International Training Academy, Management Resources
• Christina Tse, ICAE, Chief Communications Officer, PUC Founder (MSC) Berhad, Kuala Lumpur, Malaysia
• Ron Merriman, Managing Director, MR ProFun China
• Doug Akers, ICAE, Director, Operations, Universal Parks & Resorts

IAAPA Safety Institute
13th June 2017
Location: Marina Bay Sands, Singapore
Safety is the attractions industry’s number-one priority: safety for guests, safety for employees, and the safe operation and maintenance of plant and equipment. The IAAPA Safety Institute provides an opportunity for attractions operators and owners to examine these processes and learn about the latest developments and best practices in ride standards, loss prevention, risk management, ride design, and safety compliance.

Join attractions safety experts, industry consultants, manufacturers, and operators from all corners of the business in a series of insightful presentations and discussions. 

Speakers: 

• Richard Carroll​, ​ICAE​, Senior Vice President/COO, Jeff Ellis and Associates, Inc.
• Daan Duijm, Waterpark Manager, Legoland Malaysia Resort
• Jose Reyna III, ICAE, Head of Park Operations Division, Enchanted Kingdom, Inc.
• Steve Wood, Senior Technical Consultant, Ultimate Entertainment Group

Education Sessions
Running from Wednesday 14th to Friday 16th June, include:

• Play as the Universal Language of Our Business 
• Innovation in Attraction Design and Delivery, A Southeast Asia Perspective
• Redefining Your Attraction as a Destination
• What's New in Asia
• The Food and Beverage Learning Lab – New Ideas to Drive Revenue and Increase Value Through Upselling
• Creating and Elevating Special Events
• The New World of Ideas and Digital Experiences in Theme Parks
• Exploring and Effective Themed Recognition Program

Young Professionals Forum     
Wednesday 14th June
Play as the Universal Language of our Business
Discover how focusing on interactive play can lead to improved length of stay, guest satisfaction, and a stronger sense of community for attractions. Embracing the primal nature of play in attractions and planning of projects can lead to direct and positive gains in operations and profitability. Physical play connects humans together through shared experiences that entice guests as individuals to engage with others in ways the digital age leaves behind.

Gain an understanding of four play styles, how understanding each will help park operators, and how play can be profitable and drive attendance.

Learn about new play experiences (both wet and dry) in the market and how they can complement each other.  

Speaker: Chris Perry, ICAE​, Chief Executive Officer, WhiteWater West SEA

Delegates can earn credit-hours toward IAAPA certification by participating in events and programs at Asian Attraction Expo (AAE). All events are taught by respected experts, recognised industry-wide for building professional competence.

For more information, click here to access details of AAE in the Australasian Leisure Management industry Calendar.

23rd February 2017 - IAAPA PUBLISHES ATTRACTIONS PERFORMANCE REPORTS

3rd February 2017 - IAAPA LOOKS AT GLOBAL EXPANSION WITH APPOINTMENT OF SEAWORLD’S DOUG STAGNER 

19th November 2016 - MOVIE WORLD AND SEA WORLD WIN IAAPA ‘BRASS RING’ MERCHANDISE AWARDS

20th November 2015 - IAAPA RECOGNISES ASIAN ATTRACTIONS FOR EXCELLENCE IN HUMAN RESOURCES, ENTERTAINMENT AND MARKETING

13th November 2014 - JUNE KO JOINS IAAPA AS VICE PRESIDENT, ASIA PACIFIC OPERATIONS

16th September 2014 - IAAPA ANNOUNCES HONG KONG AS LOCATION FOR ASIAN ATTRACTIONS EXPO 2015