IAAPA publishes attractions performance reports

The International Association of Amusement Parks and Attractions (IAAPA) has published three new reports presenting a range of information on the performance and prospects of theme parks around the world.

The IAAPA Amusement Park Benchmark Report 2015-2016 presents the latest information on global amusement park operations based on data from the full 2015 operating season. The study presents data on a range of park activities including revenue and expenses, admissions and marketing, attractions mix, visitor demographics, and human resources and training.

New to the report this issue is an outlook section that asks about revenue growth in the future and an expanded expenses table.

The IAAPA Global Theme and Amusement Park Outlook 2016-2020 presents an overview of the global theme and amusement park industry based on data collected in 2016. It also provides an outlook forecast for the years 2017 -2020.

The report contains historical information on attendance and average spending per patron. It presents information on the North America, Europe, Middle East/Africa, Asia-Pacific and Latin American regions.

The report was compiled by Wilkofsky Gruen Associates (WGA), an internationally-known consultancy that specialises in the entertainment, media, and telecommunications industries, and is funded by IAAPA.

The IAAPA Economic Impact of the Attractions Industry in Latin America provides estimates of numbers of facilities, attendance, revenues, off-site spending, employment, and employee compensation for Latin American and Caribbean countries including Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, Puerto Rico, and Venezuela. The study covers theme/amusement parks, water parks, and family entertainment centers (FECs).

The study provides sales, employment, and employee compensation from the attractions themselves, as well as those supported by off-site visitor spending on expenditures such as hotels, restaurants, shopping, and transportation because of their visit to the attraction.

The reports are free to IAAPA members and can be purchased by non-members.

For more information go to the IAAPA Bookstore at www.IAAPA.org/Research 

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19th November 2016 - MOVIE WORLD AND SEA WORLD WIN IAAPA ‘BRASS RING’ MERCHANDISE AWARDS

20th November 2015 - IAAPA RECOGNISES ASIAN ATTRACTIONS FOR EXCELLENCE IN HUMAN RESOURCES, ENTERTAINMENT AND MARKETING

13th November 2014 - JUNE KO JOINS IAAPA AS VICE PRESIDENT, ASIA PACIFIC OPERATIONS